Luke Adams
Senior Performance Specialist
You’ll hear from leading brands on how they’re implementing data-driven strategies and using the latest technologies to elevate their customer experiences. We guarantee you’ll leave with a handful of game-changing ideas, practical takeaways to bring back to your team and of course, a glass full of whisky.
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27 March, 2025 |
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1pm - 6pm GMT |
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Teeling Whiskey Distillery, Dublin |
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Patrick Thornton
Global Trading Director
Mary Mac Donald
Digital Experience Manager
Nicole Storey
Head of Experimentation
13:00
Registration & networking
13:30
Event kick-off
13:40
Data-Driven by Design: Building Performance-Focused Operations for E-commerce Success.
In today’s fast-paced digital landscape, putting data at the heart of operations is the key to sustained product success. In this session, Luke Adams, a performance specialist with over a decade of experience in analytics and Ecommerce, will share insights from his work leading a Performance Focused Center of Excellence (CoE). Luke will share key learnings, practical strategies, and actionable tips that teams can apply to enhance their operations and drive performance. Through real-world successes and challenges, attendees will gain a clear framework for embedding a performance-driven culture and using data to catalyze continuous improvement.
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Luke Adams
Senior Performance Specialist
14:00
Checking In on Checkout: Testing for Better Conversion
Experimentation is essential for Eshopworld (ESW) in optimizing experiences and boosting conversion rates. Learn how ESW continuously refines its strategies to enhance the overall shopping journey with a close look at the checkout experience.
Patrick Thronton
Global Trading Director
14:20
The Blueprint for Experimentation: Balancing Data, Process, Tech & Resource
Not sure where to start or how to scale your digital optimization efforts? In this session, Nicole will share practical strategies to help you balance data, process, technology, and resources. Whether you're laying the foundations or taking your optimisation to the next level, you will walk away with actionable insights to drive more value from your website.
Nicole Storey
Head of Experimentation
14:40
Coffee break ☕️
15:10
The key to identifying and solving customer pain points
Mary Mac Donald
Digital Experience Manager
15:30
Panel Q&A
Your chance to ask the speakers your burning questions!
16:15
Whisky tasting 🥃 and networking drinks
18:00
Event end
Luke Adams
Senior Performance Specialist
Patrick Thornton
Global Director Trading
Mary Mac Donald
Digital Experience Manager
Nicole Storey
Head of Experimentation
