Countering COVID19: Survival strategies, ideas and inspiration from travel brands
Join your travel industry peers to come together for an important virtual event focussed on practical and applicable ideas and survival strategies that digital travel teams can explore and utilise on their sites immediately.
Learn:
Industry benchmarks for how Coronavirus has impacted each digital touch point differently (Web, Mobile, App) across the travel industry.
The most common frustrations and pain points over the last few weeks for travel brands online and advice how to alleviate them.
What steps can you take today to mitigate the risks to your company born out of Coronavirus and how can you prepare for the bounce back?
At Contentsquare, we’re keen to bring our physical event experience direct to your homes. We’ll supply the forum and the drinks (the first 50 to register get a £10 voucher to order in some drinks or snacks to enjoy during the event) to enable you to share insights and learn from your peers from the comfort of your own home.
Attendees will exclusively be granted access to our travel portal and will be sent key takeaways and actionable insights within 7 days of the event.
Ali will share industry benchmarks for how Coronavirus has impacted each digital touch point differently (Web, Mobile, App) across the travel industry and present practical tips and onsite enhancements based on the most effective digital strategies across Contentsquare's 700+ client base.
Each speaker will be discussing practical ideas and inspiration and offer advice for the digital travel community.
Each speaker will be discussing practical ideas and inspiration and offer advice for the digital travel community.
The workshop topics will be driven by you. Here’s some of the breakout sessions but we’d welcome your input on the conversations you’d most welcome and we’ll do our best to create a breakout session that best meets your needs.
Enhancing digital content:
What type of content pieces are most engaging? Is your site content performing the way you want it to? Is your site content personalised enough?
How to prioritize your spending & technologies:
How are your digital visitors spending their money? How efficient are your paid ads at doing what you want them to do? What technologies are vital for you to keep hold of at this time? Where should you focus your marketing spend?
How to more effectively utilise your data:
How are you utilising data during this period? Is quantitative or qualitative more useful? Is experimentation still relevant right now? Are there bottlenecks in your analysis / reporting processes? What tests should you be focusing on?
The roadmap to return:
What campaigns should you be running when the lockdown is lifted? Is this an opportunity to cross sell, work with partners and bundle packages together? What are the wider opportunities? How can brands regain trust and how to manifest that across digital channels.
Attendance is free for brand digital teams only (sorry agencies/students/tech vendors/mum)
You’ll be joined by Managers of // Heads of // Directors of CX, Digital Strategy, Analytics, UX, Product and Optimisation across the Travel industry. The online event is designed so you’ll come away with immediate actions to apply to your business.
If selected, you will receive your text confirmation and a calendar placeholder within 2 working days. Due to huge demand for these events, unfortunately no more than four people per brand can attend.