Presents the

Software Technology Labs

Successful strategies for digital teams at software technology brands

June 4th | 14:00 - 15:30 BST / 09:00 - 10:30 ET
Online Event
Hosted by

Join your software industry peers for an exclusive virtual event with Kaspersky & ServiceNow. You can expect industry-specific insights, brand-led advice and the opportunity to network face to face with your peers.

The virtual event will showcase successful strategies around fuelling creativity, understanding online consumer habits and enhancing your content quality to install confidence. 

REGISTER

The Digital Software Technology Labs will showcase:

  • Fuelling creativity - How to create effective war rooms to empower agile marketing teams to pivot accordingly, inspiration for creative demand generation tactics and advice for the most effective channel strategies 

  • Understanding online customer habits -  How to ensure your website (your shop window) is maximising conversions and understand the behaviours from both new and existing visitors 

  • Enhancing messaging and content quality - The messaging and content that’s most effectively working, how to install confidence in b2b buying and the benefits of building a lasting ‘Footprint of Good’

 

 

 

If you have any queries, please email
Hugo.desoissons@contentsquare.com
Agenda
13:55
Our virtual doors will open early, to give you a chance to explore your new surroundings
14:00
Matthew Robinson, Marketing Director, Contentsquare
14:15
Mark Fassbender, Global Head of UX and Design, Kaspersky 
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Mark Fassbender, Global Head of UX and Design, Kaspersky 

Using multiple data points to understand behaviour and define opportunity

Kaspersky combined  data from Adobe, ContentSquare and Usabilla to understand journeys and behaviour of business customers in order to identify key touchpoints to communicate the value of business solutions over consumer solutions.

14:30
Rhiannon Prothero, VP Marketing EMEA, ServiceNow
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Rhiannon Prothero, VP Marketing EMEA, ServiceNow

Why getting back to basics now feels like real innovation, and how a focus on relevance and customer centricity will always be good news for your Brand

14:45
Panel Q&A
15:00
1-2-1 Networking
15:30
Optional end or stay on for networking until 4:00pm

Agenda

See you there

FAQ

FAQs
How much is attendance?

Attendance is free for brand digital teams only (sorry agencies/students/mum)


Why should I attend?

You’ll be joined by Managers of // Heads of // Directors of Marketing, CX, Digital Strategy, Analytics, UX, Product and Optimisation across the software technology industry. The online event is designed so you’ll come away with immediate actions to apply to your business.


When will I know my place is confirmed?

If selected, you will receive your text confirmation and a calendar placeholder within 2 working days.