Successful strategies for digital teams at software technology brands
Join your software industry peers for an exclusive virtual event with Kaspersky & ServiceNow. You can expect industry-specific insights, brand-led advice and the opportunity to network face to face with your peers.
The virtual event will showcase successful strategies around fuelling creativity, understanding online consumer habits and enhancing your content quality to install confidence.
Fuelling creativity - How to create effective war rooms to empower agile marketing teams to pivot accordingly, inspiration for creative demand generation tactics and advice for the most effective channel strategies
Understanding online customer habits - How to ensure your website (your shop window) is maximising conversions and understand the behaviours from both new and existing visitors
Enhancing messaging and content quality - The messaging and content that’s most effectively working, how to install confidence in b2b buying and the benefits of building a lasting ‘Footprint of Good’
Using multiple data points to understand behaviour and define opportunity
Kaspersky combined data from Adobe, ContentSquare and Usabilla to understand journeys and behaviour of business customers in order to identify key touchpoints to communicate the value of business solutions over consumer solutions.
Why getting back to basics now feels like real innovation, and how a focus on relevance and customer centricity will always be good news for your Brand
Attendance is free for brand digital teams only (sorry agencies/students/mum)
You’ll be joined by Managers of // Heads of // Directors of Marketing, CX, Digital Strategy, Analytics, UX, Product and Optimisation across the software technology industry. The online event is designed so you’ll come away with immediate actions to apply to your business.
If selected, you will receive your text confirmation and a calendar placeholder within 2 working days.