Everyone is unique. Know what makes them click.

 

2022 Travel Digital Experience Benchmark Report

Conversion rates increased by 63% from 2020. Get the insights you need to deliver better, more human digital experiences.

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INSIDE THE REPORT

See how your website stacks up against data based on 2.7+ billion travel user sessions

  • Insights into where you fall within the travel industry's competitive landscape
  • Expert analysis and guidance to improve your digital CX and help your brand stand out
  • Strategic data to help you make informed updates to your digital strategy
  • …and a whole load of talking points to ensure you sound suave in your next team meeting

Key Findings

Across over 100 metrics and billions of data points.

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Site Entry

  • 60% of all web traffic is mobile
  • 46% of visitors are returning users

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Site Experience

  • 53% average scroll rate for visitors on travel websites
  • 42% of visitors bounce after viewing just one page

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Conversion

  • 3.9% average conversion rate
  • 15 minutes and 33 seconds average time spent during conversion sessions

The Dataset

Contentsquare integrates directly with 70+ leading marketing tools, supercharging your systems with unique insight into your customers. We make your entire ecosystem smarter, giving you a greater return on your marketing tech stack investment.

Group - people

12 Months of Data

CS Digital

328 Travel Websites

World - earth

25 Countries

Desktop

2.7+ Billion User Sessions

DOWNLOAD THE REPORT

Ready to see how your website stacks up?

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