Everyone is unique. Know what makes them click.

 

2022 Financial Services Digital Experience Benchmark Report

Conversion rates for financial services averaged 0.2% in 2021. Get the insights you need to deliver better, more human, digital experiences.

Image of Benchmark front cover

 

Get my report 

x

Benchmark-LP-InsideReportSection-art1

 

INSIDE THE REPORT

See how your website stacks up against data based on 2.7+ billion financial services user sessions

  • Insights into where you fall within the financial service industry's competitive landscape
  • Expert analysis and guidance to improve your digital CX and help your brand stand out
  • Strategic data to help you make informed updates to your digital strategy
  • …and a whole load of talking points to ensure you sound suave in your next team meeting

Key Findings

Across over 100 metrics and billions of data points.

keyfindings-1

Site Entry

  • 60% of all BFSI web traffic is desktop
  • 59% of visitors are returning users

keyfindings-2

Site Experience

  • 54% average scroll rate for visitors on financial services websites
  • 58% of visitors bounce after viewing just one page

keyfindings-3

Conversion

  • 0.2% average conversion rate
  • 8 minutes and 54 seconds average time spent during conversion sessions

The Dataset

Contentsquare integrates directly with 70+ leading marketing tools, supercharging your systems with unique insight into your customers. We make your entire ecosystem smarter, giving you a greater return on your marketing tech stack investment.

Group - people

12 Months of Data

CS Digital

502 Financial Services Websites

World - earth

25 Countries

Desktop

2.7+ Billion User Sessions

DOWNLOAD THE REPORT

Ready to see how your website stacks up?

Download the Report

Benchmark-Spin-off-Report-FinServ