Everyone is unique. Know what makes them click.

 

2022 B2B Digital Experience Benchmark Report

Conversion rates for B2B averaged 0.6% in 2021. Get the insights you need to deliver better, more human digital experiences.

 

 

 

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INSIDE THE REPORT

See how your website stacks up against data based on 1.5+ billion B2B user sessions

  • Insights into where you fall within the B2B industry's competitive landscape
  • Expert analysis and guidance to improve your digital CX and help your brand stand out
  • Strategic data to help you make informed updates to your digital strategy
  • …and a whole load of talking points to ensure you sound suave in your next team meeting

Key Findings

Across over 100 metrics and billions of data points.

keyfindings-1

Site Entry

  • 78% of all web traffic is via desktop
  • 47% of visitors are returning users

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Site Experience

  • 55% average scroll rate for visitors on travel websites
  • 65% of visitors bounce after viewing just one page

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Conversion

  • 0.6% average conversion rate
  • 13 minutes and 10 seconds average time spent during conversion sessions

The Dataset

Contentsquare integrates directly with 70+ leading marketing tools, supercharging your systems with unique insight into your customers. We make your entire ecosystem smarter, giving you a greater return on your marketing tech stack investment.

Group - people

12 Months of Data

CS Digital

359 B2B Websites

World - earth

25 Countries

Desktop

1.5+ Billion User Sessions

DOWNLOAD THE REPORT

Ready to see how your website stacks up?

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