Enter the new era of digital experience

How to get your entire team to care more about digital experience:

Flat budgets, hiring freezes, declining consumer spending and rising acquisition costs. You’re more than aware it’s tough right now.

But despite these challenges, we see too many brands still leaving money on the table by not prioritising investment in the digital experience. At a time where every brand needs to be proactive, many of them … well aren’t.
And that's often because teams have their own priorities and aren’t all aligned to a shared business common goal. But waiting for a “better time” to prioritise improving the digital experience comes at a price…

From more aligned training, overcoming your toughest 1-2-1 battles to improving ‘fan’ feedback and eliminating unnecessary errors, I’ll explore some proven ways you can get your wider teams to rally together to put digital experience front and centre to get perfect results.

In today’s chaotic digital world where there is an abundance of brands to choose from, simplicity is the key to winning over customers.

Scott will share Koala's simplification tactics they've used to optimise product pages and the checkout, after learning where and why customers were dropping off in the buying journey. You’ll learn how behavioural data helped them to deliver the right content at the right time, reduce churn and make the whole customer experience a lot easier.

Getting your organisation to start taking accessibility seriously can be challenging, time-consuming, and often an impossible task. 

The University of Sydney has been on a journey to embed accessibility into their culture and everything they do for the past decade, and they've learnt some great lessons along the way. Hear from their Digital Accessibility Lead, Jason Markou, on their journey so far, why including users with disabilities in the product lifecycle is essential, and the strategies that have helped foster accessibility skills and awareness amongst teams.

• The opportunity I saw moving from CMO to digital channels executive
• The importance of digital experience in building brand equity and business impact at Telstra
• How to build a culture that thrives on data-led decision-making 

How to elevate Contentsquare for your team:

• Customer showcase: Find out how Contentsquare customers are uniquely finding value from the platform and innovative future projects they’re excited to work on.
• Customer success showcase: Tara and Conrad will share some of the most underutilised opportunities using Contentsquare to find value and drive revenue from the platform, alongside use cases from customers who have done exactly that.

Experiment your way to a better future

This panel will cover how organisations are building cultures of experimentation to continue growing their business with the continued headwinds in 2023. We'll dive deeper into how experimentation is being used to change user behaviours online to drive efficiencies across the entire business.

How to adapt and navigate career shifts in an ever-changing landscape

When it comes to any woman's career, only one thing is guaranteed: Change.

Whether you're starting a new role, transitioning to a new company, switching careers, starting a family or being impacted by layoffs, you are not alone. We'll ask our panellists to share their experiences of how they navigated career shifts to help empower you to make the change. 

Building better data-driven customer journeys:

This is the story of how New Balance crafts and improves customer journeys that make sense for customers and grow revenue. New Balance has been on an experimentation tear, fuelled recently by specialist journey analytics from Drumline Digital and Contentsquare. You’ll hear how building an experimentation practice allows for safeguards around new, radical ideas, new tools that provide never-before-seen insight into customer journeys, and how to create the same change in your business.