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The trends and technology you have to keep up with get exhausting, so let’s make life a little easier for you.
Step into the future with us at CX Circle Sydney (Australia's biggest and best digital experience gathering) as we reveal what you actually need to focus on to succeed in this new era of digital experience.
We're bringing together the industry's best from Telstra, Freedom, NRMA and more, for a content-packed event to showcase the most exciting advances in retention, personalisation, experimentation, accessibility and everyone's favourite, AI. And don't worry, we’re not your average conference. You can expect VR games, a digital magician, a futuristic after-party and a lot more surprises.
Jeremy Nicholas
Digital Channels Executive
Krista Wright
Director of Customer Engagement and Loyalty
Tina Morrell
General Manager, Customer Strategy & Experience Design
Paula Mitchell
Digital General Manager
Scott Shillinglaw
Senior Digital Product Manager
Tracy Jones-Harris
Head of Digital
Stephanie U'Brien
Digital Product Manager
Jason Markou
Digital Accessibility Lead
Maddy Baxter-Smith
Ecommerce Manager
Jesse Sutton
Senior Data Analyst, CRO
Kael Abbott
Digital Optimisation Lead
Daniel Smith
Senior Digital Product Owner
Harsha Jadhav
Digital Optimisation Lead
John O'Melia
Chief Customer Officer
Paula Harrison
Group Client Partner
Nima Yassini
Former Partner at Deloitte Digital
Simon McDonald
VP of Revenue, ANZ
Evan Rollins
Co-Founder
Monisha Voonna
Director of Solutions Consulting APJ
Matthew Robinson
VP of Marketing APJ
Dave Anderson
Head of Product Marketing & Strategy
Tara Keenan
Senior Customer Success Manager
Conrad Dujin
Senior Customer Success Manager
Registration & Breakfast
CX Circle kick-off with Contentsquare
Succeeding at digital experience is a team sport
How to get your entire team to care more about digital experience:
Flat budgets, hiring freezes, declining consumer spending and rising acquisition costs. You’re more than aware it’s tough right now.
But despite these challenges, we see too many brands still leaving money on the table by not prioritising investment in the digital experience. At a time where every brand needs to be proactive, many of them … well aren’t.
And that's often because teams have their own priorities and aren’t all aligned to a shared business common goal. But waiting for a “better time” to prioritise improving the digital experience comes at a price…
From more aligned training, overcoming your toughest 1-2-1 battles to improving ‘fan’ feedback and eliminating unnecessary errors, I’ll explore some proven ways you can get your wider teams to rally together to put digital experience front and centre to get perfect results.
Why keeping it simple is key
In today’s chaotic digital world where there is an abundance of brands to choose from, simplicity is the key to winning over customers.
Scott will share Koala's simplification tactics they've used to optimise product pages and the checkout, after learning where and why customers were dropping off in the buying journey. You’ll learn how behavioural data helped them to deliver the right content at the right time, reduce churn and make the whole customer experience a lot easier.
Designing the Future of Websites
Designing the Future of Websites
Suncorp Insurance is embarking on a new framework for the Future of Websites - Awaken.
Steph will share the framework, focusing on how Suncorp is changing the way teams work to achieve better CX. Leveraging design sprints to maximise cross-functional collaboration, rapidly design, test and refine complete intent journeys, resulting in significantly increased creativity and reduced timeframes.
Time for a stretch and coffee break
Elevating The Iconic Customer Experience
Krista Wright will share her insights, experiences and expertise in the realm of customer experience (CX). The session will delve into what a great CX looks like, the customer-centric journey, and how the business has evolved CX in an ever-changing consumer landscape. Join us for a thought-provoking session on the ever-evolving world of CX and how The Iconic is shaping its future.
Starting your Digital Accessibility journey
Getting your organisation to start taking accessibility seriously can be challenging, time-consuming, and often an impossible task.
The University of Sydney has been on a journey to embed accessibility into their culture and everything they do for the past decade, and they've learnt some great lessons along the way. Hear from their Digital Accessibility Lead, Jason Markou, on their journey so far, why including users with disabilities in the product lifecycle is essential, and the strategies that have helped foster accessibility skills and awareness amongst teams.
Embracing change in a digital world
Networking Lunch
Breakout sessions (take your pick)
How to elevate Contentsquare for your team:
Experiment your way to a better future
This panel will cover how organisations are building cultures of experimentation to continue growing their business with the continued headwinds in 2023. We'll dive deeper into how experimentation is being used to change user behaviours online to drive efficiencies across the entire business.
Refuel break: Drinks and dessert
Breakout sessions (take your pick)
How to adapt and navigate career shifts in an ever-changing landscape
When it comes to any woman's career, only one thing is guaranteed: Change.
Whether you're starting a new role, transitioning to a new company, switching careers, starting a family or being impacted by layoffs, you are not alone. We'll ask our panellists to share their experiences of how they navigated career shifts to help empower you to make the change.
Building better data-driven customer journeys:
This is the story of how New Balance crafts and improves customer journeys that make sense for customers and grow revenue. New Balance has been on an experimentation tear, fuelled recently by specialist journey analytics from Drumline Digital and Contentsquare. You’ll hear how building an experimentation practice allows for safeguards around new, radical ideas, new tools that provide never-before-seen insight into customer journeys, and how to create the same change in your business.
After-party on the Sky Terrace
End of event
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