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Arrival and Networking 🥗
Grab a brew, some lunch on us, and let the networking begin.
CX Circle Kick Off with Contentsquare 🚀
Take your seats at the mainstage and tune in as our hosts welcome everyone to CX Circle South Europe 2026.
Experience in the Agentic Age
Fastweb and Sense Analyst: Faster Answers, Fewer Dead Ends
A look at how the Fastweb team changed the way they approach digital analysis, cutting through noise to focus on what actually moves the needle for their customers.
Bancomat: Evolving the brand, transforming digital experiences. With Engineering
Discover how BANCOMAT is reinventing its digital experience through design, technology and data-driven insights.
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The Data Was There. We Just Weren’t Looking
How Telepass and JAKALA turned hidden customer behaviour into actionable insight.
Coffee Break ☕️
Take a break, stretch your legs, and fuel up for even more inspiring talks ahead.
Unified Customer Intelligence: Activating Survey Data Across Channels
Amplifon’s keynote on turning customer feedback into real-time, personalized experiences that drive revenue across digital and physical touchpoints.
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We transform customer feedback (VOC) into actionable intelligence through our CDP, enabling real-time personalization across digital and physical touchpoints. Survey data feeds directly into customer profiles that drive targeted web experiences and inform in-store conversations, closing the gap between what customers tell us and how we serve them. A single feedback loop that turns insight into revenue impact.
When A/B Testing Isn’t Enough: The Case for a Structural Redesign
After nearly a year of continuous experimentation, De’Longhi used its learnings to identify deeper structural issues, guide a full e-commerce redesign, align teams around a shared vision, and return to testing on a stronger foundation.
That led to a decision: consolidate our learnings into a full redesign. This session explains how experimentation shaped the case for the redesign, guided its priorities and brought the organisation behind a common direction. It also shows how, after launch, we went back to testing on a stronger foundation. It’s a story about knowing when to optimise and when to rebuild.
Designing for ROI: How Customer-First UX Unlocks AI’s True Potential
Modern AI moves fast, but real business impact comes from solving the right problems. In this keynote, Pablo Altamirano of Iberostar shares how combining technology with deep customer empathy can improve both experiences and revenue.
Designing for ROI: How Customer-First UX Unlocks AI’s True Potential
It is easy to get distracted by the sheer speed of modern AI capabilities. Yet, true business impact doesn't come from simply building or testing faster—it comes from solving the right problems. In this keynote, Pablo Altamirano, Head of UX at Iberostar, explores why returning to the fundamental question of what the customer truly needs remains the most reliable driver of revenue. Discover how anchoring cutting-edge technology in deep user empathy creates experiences that elevate both the customer journey and the bottom line.
From Rufus to Your Storefront: What Amazon Learned Building AI Shopping at Scale
Marco Kormann Rodrigues shares how Amazon scaled AI-powered conversational shopping and how the Agentic Shopping Assistant on AWS helps retailers deliver brand-aware experiences. He’ll also share examples from Tapestry and Therabody, plus key priorities for CX leaders.
At Amazon, AI now shapes every part of the customer experience, from how shoppers discover and compare products to how they buy and reorder. Rufus, Amazon's AIopping assistant (now Alexa for Shopping), was used by more than 300 million customers in 2025, and shoppers who use it are 60% more likely to complete a purchase. In this session, Marco Kormann Rodrigues shares what Amazon learned about building conversational shopping at that scale, and how those lessons shaped the Agentic Shopping Assistant on AWS, which lets retailers run a brand-aware assistant on their own sites. He'll show how Tapestry and Therabody are using it, and what CX leaders should prioritise as AI agents change how customers find and choose brands.
Discover how LOEWE uses Contentsquare to bridge the gap between data and immediate action, and how AI is reshaping its analytics.
In luxury, the digital experience is built on details, but the time it takes to understand them can be the enemy of agility. This session explores how LOEWE uses behavioural data and AI to empower its teams to eliminate friction and see the client clearly.Discover how the Maison is shifting from rigid reporting to flexible, immediate insights.
Digital Experience Awards 🏆
Engie will showcase their digital experience project that earned them a place at the top during our DX Awards.
As a winning project in the Contentsquare DX Awards, ENGIE Casa’s redesign of its online subscription funnel addressed the limitations of its previous platform, including an outdated design, high cognitive load, costly maintenance, and limited modularity. The project aimed to deliver a smoother, more scalable user experience while maximising conversion rates.
When the Plan Changes, People Make the Difference
Join Araceli Segarra, alpinist who took part of the rescue effort during the 1996 Everest disaster, for a gripping keynote that asks: when conditions change and the plan no longer fits, how do we read the signals, adapt our decisions and move forward together?
In 1996, a devastating storm on Everest turned an extraordinary expedition into a rescue effort—and Araceli Segarra was there, taking part in the rescue before becoming the first Spanish woman to reach the summit.
Through spectacular original expedition footage and her firsthand account, she takes you inside the decisions, uncertainty and teamwork behind a story that captured the world’s attention.
Afterwork: Connect & Celebrate 🥂
Come as you are to relax, expand your Contentsquare network, and enjoy the vibe.
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