Enter the new era of digital experience

Mind the Gap: Experience Expectations vs. Reality

Putting UX at the heart of your CX

In a highly competitive sleep industry, the Ecosa team uses first-class, data-driven research to understand the needs of their customers and deliver a better experience – from ordering to delivery and post-purchase service.

In this session, Michelle will share:

• Ecosa’s UX Research: how we use surveys, Google Analytics, interviews and Contentsquare to understand our customers.
• New brand direction: our website redesign and how Contentsquare helps improve our decision-making.
• Case studies: how A/B tests, users’ journeys, and flow analysis have influenced the product page design. 

How a cautious and considered approach led to the successful launch of Kmart’s new search tool. Daniel will share:

• The importance of having a strong foundation of partnerships
• The approach that galvanised the team and considered the customer at every step 

To grow your business, you need to build seamless digital customer experiences that delight visitors, drive conversions and fuel growth. That’s why we’ve created the 2023 Digital Experience Benchmark Report. 

In this panel session, we’ll discuss the key findings from our popular report and discuss how leading brands are beating the benchmark - so that you can too. We’ll cover:

• How to beat the benchmarks for stronger digital experience performance
• How to measure and manage the digital experiences metrics that matter to your industry
• How to fight the digital consumption crisis to reduce bounces and increase purchases
• How to harness the power of user activity to drive conversions and growth
  
  

From fleeting glances to meaningful conversations, every (non) interaction counts:

How can we create compelling experiences that cut through the noise and keep customers engaged at every touchpoint while balancing the challenges of a rapidly evolving landscape? Kelly will share:

• How to improve team collaboration and data efficiency
• How Contentsquare helps to bridge the gap between feelings and fact
• MyDeal's process for creating engaging experiences

How to maximise your value tracking: Jump on the train (before it leaves the station)

Do you feel like you and your team are doing a lot but only have a little to show for it? Join fellow Contentsquare clients for our interactive value tracking session to hear our top tips for organising your pre and post-analysis so you never miss an opportunity again! Senior CSMs Conrad & Tara will host a walkthrough of our continual iteration cycle, with plenty of customer examples to highlight what success looks like at each stage.

Insight that guides global change:

How Contentsquare assisted New Balance in a global shift in experimentation, testing and experience velocity. This session will cover:

• How to lead organisation change with data and customer insight
• Operationalising experimentation in a multi-region brand
• Making consistent data-based decisions across multiple channels

Experiment your way to a better future

This panel will cover how organisations are building cultures of experimentation to continue growing their business with the continued headwinds in 2023. We'll dive deeper into how experimentation is being used to change user behaviours online to drive efficiencies across the entire business.

How to adapt and navigate career shifts in an ever-changing landscape

When it comes to any woman's career, only one thing is guaranteed: Change.

Whether you're starting a new role, transitioning to a new company, switching careers, starting a family or being impacted by layoffs, you are not alone. We'll ask our panellists to share their experiences of how they navigated career shifts to help empower you to make the change. 

The Future of Digital Accessibility is Now: What you can do today to make a difference for your customers

• How to build accessibility training into your company culture
• How to collaborate with employees with disabilities
• Why you need to prioritise usability testing