Understand the future of CX

Accor's AI copilot Welcome, built natively in Figma, connects Contentsquare behavioral signals directly to the Design System. Discovery cycles run 2–3× faster, repositioning designers from production machines into strategic Makers.

2–3× Faster discovery cycles with Welcome AI

Haier Europe's Chief Data Officer Ruben Ganzaroli explains why building a proprietary GenAI platform beats buying one. Hacca reaches 70% adoption and cuts time on key activities by 50%, embedding AI into the DNA of core business processes.

70% Adoption rate for Hacca across Haier Europe

In the age of AI, the biggest barrier isn't technology - it's collaboration. Paul Winsor's 10 do's and don'ts for data engineers and AI specialists show how shared vocabulary, joint planning, and continuous feedback loops unlock better AI outcomes.

10 Do's & don'ts for data and AI teams

AI agents offer luxury brands what they've always promised but rarely delivered: knowing every client like your only one. From anonymous online search to the in-store selling ceremony, they work backstage - making every human interaction warmer, more relevant, and never starting from zero.

52% Luxury's core clients already live with AI

Huel's Bhavik Patel rebuilt experimentation from scratch with AI at its core—from automated Reddit sentiment analysis to ML-powered conversion signals. AI solves 4 of the 5 key challenges; the fifth, culture, is still on you.

4 of 5 Experimentation challenges AI can solve

Microsoft's Virginie Lagarde maps the path to the Frontier Firm across five readiness pillars. Agentic Achievers scale beyond pilots in 5.9 months vs. 15 for Discoverers - driven by strategy-execution alignment, not better technology.

2.5x AI-ready organizations scale agents faster

From 15,000 KFC items sold via live stream in two hours to L'Oréal's 22-studio live shopping complex in Vietnam, Southeast Asia is already 2–3 years ahead of Europe. Kuider Akani maps what's working on the ground—and what European brands must start building now.

16x TikTok Shop GMV growth in under three years

Pandora and Contentsquare CEOs Nicole Clayton and Jonathan Cherki dissect an era where traffic falls but visit cost rises. From predictive AI to emotion-aware intelligence, every interaction now carries far more weight than before.

+9 Cost per digital visit rising across the industry

Maje and POWER.xyz integrated 3D and X-Ray views into product pages, generating 240,000+ sessions over three months. Users who engaged with the X-Ray experience converted 78% more—immersion designed to close the gap between curiosity and confidence.

78% X-Ray view users converted significantly more

Over 70% of consumers claim to prefer eco-labeled products, yet behavioral data tells a different story. Contentsquare's analysis of thousands of e-commerce sessions reveals what actually drives eco-label conversion, and it comes down to familiarity, visibility, and simplicity.

57% Higher conversions for top energy-rated products

B&Q's Ali Saker explains how they turned accessibility into a company-wide culture by combining empathy labs, commercial data, and embedded governance. Their approach proves that accessible design isn't just an ethical imperative: it's a measurable performance driver.

1.3 billion People worldwide live with disability

People with disabilities represent a $18 trillion spending force, yet most digital experiences still exclude them. This infographic unpacks the hidden costs of carousels, one of e-commerce's most common and underperforming elements, and shows the concrete conversion gains brands unlock when they design for everyone.

$18 trillion disabled consumers' global annual spending power