Registration & breakfast 🥐
![CX Circle - Breakfast-2](https://go.contentsquare.com/hubfs/CX%20Circle%20-%20Breakfast-2.png)
13/06/24
08:30 - late
The Brewery | Online
>> ready, set, go
Cheat codes unlocked below
Registration & breakfast 🥐
CX Circle kick-off with Contentsquare
Level up your digital CX strategy
Lucie Buisson
Chief Product Officer
Mohannad Ali
Chief Strategy Officer
More loyalty, less discounting
Mel Parekh
Head of Ecommerce
The retail game is changing. With costs increasing, transitioning to first-party data and changing customer expectations, Hotel Chocolat is on a mission to connect with customers on a deeper level—not just flog chocolate!
Mel will talk about how to build customer loyalty by:
Personalization eats personas for breakfast
Özgür Turhan
Head of eCommerce & DTC
How many of us guide customer journeys using personas? Özgür thinks it’s time to say goodbye to traditional personas and start building truly 1:1 experiences for millions of users. Based on data, and not personas, this talk will cover personalization strategies like:
Time for a stretch and a coffee break ☕️
Multi-player mode: Democratising design and research
Mike Brown
Head of Design
Mike Brown, Head of Design at Barclays believes democratizing design and user research is the key to driving more value and delivering the best UX outcomes. During his talk, Mark will share his game-changing strategies for how you can:
AI: What does it say about humanity?
Caroline Lair
Founder
The Good AI
AI reflects humanity’s ingenuity, ambition, and complex ethical landscape. It reveals our desire for efficiency and problem-solving, while also challenging us to confront deep questions about intelligence, fairness, and the future of human-technology interactions.
Jill Scott: It’s not the splash you remember, it’s definitely the dive
Networking lunch
Bonus virtual session: Get to know Contentsquare with John Lewis
Want to enhance your team's ability to gain speed to insight? Rewatch one of our favourite webinars and learn how John Lewis & Partners is using Contentsquare’s Digital Experience Analytics to achieve faster insights, empowering every team member to make data-driven decisions.
Breakout sessions (take your pick)
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Jenna Lindberg Director of Customer Success, Contentsquare |
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Andrew Taylor VP - Product, Contentsquare |
Join Contentsquare’s best players, Andrew Taylor and Jenna Lindberg, for a masterclass in getting the most out of Contentsquare for your business. Discover real-world examples, best practices, and demos of the latest product releases. Get ready to unlock Contentsquare’s full potential and take your results to the next level.
Client session - Contentsquare on boss mode: Unlock its full potential
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Julien Lavigne du Cadet CTO, ZOE |
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Collin Crowell VP - North America, Kameleoon |
Join Zoe and Kameleoon as they myth-bust the top 5 excuses not to experiment and reveal the ultimate strategies for boosting your product and marketing approach. Dive into how integrated teams can achieve epic growth, sharing real-life success stories and pro tips to make your experimentation journey a winning one.
Myth-busting the top 5 excuses not to experiment
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Sam Miller Lead Strategic Business Consultant, Braze |
Level up your wine knowledge with an exclusive wine-tasting session featuring three distinctive, sustainable wines. This session is your chance to engage in a multi-player mode experience, exploring unique flavours and stories while connecting with peers.
Innovative wines - sip and network with Braze 🍷
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Michael Densmore Head of Product Operations, Aon |
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Adam Mills Head of Insight and Loyalty, The Wine Society |
Data democratization: our industry’s favorite buzzword. Join Adam and Michael as they break down what it really means to them and their business. Expect a super-honest, no-bull chat where they’ll be discussing all the buzzword bingo favorites like HIPPOs, stakeholder management, data culture and tools. Littered with examples, personal stories and advice, you’ll also have a chance to ask them your own burning questions.
Product teams: Taking democratization to the next level
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Thomas Hein Research & Insights Lead, REO |
Get hands-on with this workshop and gain practical insights on how to set business objectives and goals around accessibility. The session includes a live user testing session with a person with disabilities to ensure real-world applicability.
Key takeaways:
- First-hand experience with assistive technology through live user testing.
- Understanding the business value of accessibility.
- Techniques to set and align business objectives with accessibility goals.
- Strategies to incorporate accessibility into business metrics and success measures
Now’s the time to level up your approach to digital accessibility
Drink & stretch break
Breakout sessions (take your pick)
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Louise Zanier Senior E-Commerce Manager, Wolverine |
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Oliver Mitchell Digital Experience Manager, NatWest |
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Morgane Heyne Senior Customer Success Manager, Contentsquare |
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Jonathan Morell Senior Manager Adoption Consulting, Contentsquare |
Join us as we go into multiplayer mode, with a panel of our longest-standing customers and their dedicated Contentsquare teammates as we highlight how they’re topping the Contentsquare partnership leaderboard.
Client session - Contentsquare top-scorers: Client panel session
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Doychin Sakutov Director of Experimentation and Optimisation, Virgin Media |
In today’s world of digital marketing and eCommerce, the urgency of building an experimentation strategy is everywhere. We read constant articles and watch countless videos about its importance. Yet so few brands see success from their experimentation efforts. Why is this?
According to Doychin Sakutov, Director of Experimentation and Optimization at Virgin Media O2, it’s because most marketers are not going far enough when they run experiments. In this session, Doychin will teach you how to truly push the boundaries.
Cheat codes for a fearless experimentation program
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Tommelier Sommelier |
Level up your wine knowledge with an exclusive wine-tasting session featuring three distinctive, sustainable wines. This session is your chance to engage in a multi-player mode experience, exploring unique flavours and stories while connecting with peers.
Next-level wines: taste and network with Contentsquare 🍷
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Georgia Metcalfe Founder & Creative Director, French Bedroom |
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Alex Black Head of Digital Product, easyJet Holidays |
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Caroline Harrison Director of Digital Marketing, HSBC |
Get ready to hit the power-up button on your career journey at our Women in Leadership panel. Our line-up of inspirational, female leaders will delve into key lessons and strategies they have learned throughout their careers and how you can harness these for your own. We'll cover topics such as setting career goals, seeking growth opportunities and overcoming obstacles. Our panel will also share their tips on building strong networks and embracing authentic leadership.
Women in Leadership: Level up your career
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Abi Awojobi Brand Partnerships Director, Bazaarvoice |
Leave this workshop with a completed framework to start developing a user-generated content and creator strategy. Learn benchmarks, how to measure performance and actionable insights from brands who are succeeding in this space..
Behind the brand: Your step-by-step guide to a high-converting UGC strategy
Virtual networking: Map masters quest
After-party!
Virtual after-party: Bingo!
Game over.