CX Workshop: Putting B2B Benchmark Findings into Action
Speakers:
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The B2B industry had the highest bounce rate of any other industry in 2021 with an average of 65%.
Watch UX Strategist Michelle Lee deep dive into the latest B2B digital experience benchmarks and a live site review.
You'll complete this session understanding:
- The key digital KPIs to focus on improving in your upcoming strategies
- Critical elements of B2B websites that impact the customer experience
- The importance of focusing on customer journey analysis and content engagement
Identify the B2B CX metrics that matter for your business
Understand how to apply CX insights with real-life examples from major B2B players
CX optimization action plan LP conversions, form fills, content downloads, content engagement, event registrations
750+ customers
globally
$810M raised
including $500M Series E
230 R&D roles
with 800+ employees
#1 global data set
with trillions of behaviors analyzed
