Bhav is the Product Analytics Lead at Gousto, a subscription based meal kit retailer who are on a mission to become UK's most loved way of eating dinner. In the past, Bhav has managed analytics and optimisation at Moo, PhotoBox, News UK and Ladbrokes. Bhav also runs London’s biggest (and best) conversion rate optimisation, analytics and product meetup called CRAP Talks.

Why conversion rate is the wrong metric for companies with sticky customers.

For many companies, sticky customers are a nice problem to have, but they make things difficult from a "conversion rate" perspective. In this session, Bhav will talk through how using conversion rates led to Ghosts at Gousto and how those pesky Ghosts resulted in higher false positives. By the end you'll know how to find out if you too are being haunted by Ghosts and what you can do to make them go away.

With the news that Google’s ranking will take CX into consideration from March 2021, Elise will be sharing her ultimate guide to create show-stopping CX and ensure your website is ready to take on the new google algorithm. How exactly do you define customer happiness? How do you understand the nuances of customer frustration and pinpoint what exactly fosters engagement? And how do you turn all this intelligence into an effective retention strategy and greater customer lifetime value? Elise will be discussing all of this and more!

Fireside Chat

How John Lewis Boosted Conversions With AI-Driven Personalisation

Join this session to hear from leading retailer John Lewis about how they leveraged the machine learning and dynamic testing capabilities of Kibo Personalisation, powered by Monetate and Certona. Using Kibo, the retailer made significant improvements across their entire shopping funnel, including chat bot and notifications.

In this session, they will explore how traditional retailers can move beyond constraints with a personalisation program, how end-to-end personalisation drives increasing results and ROI and give actionable tactics you can implement for peak season.

Fireside Chat with Cancer Research UK, Funding Circle and Optimizely

How to keep up with rapid changes in consumer behaviour through experimentation

Join our select group of practitioners for an open and interactive discussion on how consumer trends and insights have evolved over the last 12 months, identifying key learnings for 2020 and beyond. Our speakers from Cancer Research UK and Funding Circle will discuss their experimentation programs, looking at how testing is impacting key business decisions, and how they are grappling with challenges such as setting the right success metrics, getting great ideas for new tests and communicating learnings across the business. 

Matt is a UX/UI Designer at Contentsquare. With a background in graphic design and front-end development, his experience ranges from designing and shipping both web and mobile products, to improving the user experience of websites and apps, across different verticals.

UX Tips & Advice 

Join Matt as he takes you through UX tips and advice from the brands that are getting it right.

With an extensive background in the startup world as well as management consulting, Jil is originally from Germany and has lived and/or worked in 16 countries. She is currently based in Amsterdam and works as a Lead Strategy Consultant with Optimizely's global client base. Through her daily work she facilitates transformation of mindsets, drives cultural shift of leadership & product teams, and encourages replacement of digital guesswork with evidence-based optimization.

Fireside Chat with Cancer Research UK, Funding Circle and Optimizely

How to keep up with rapid changes in consumer behaviour through experimentation

Join our select group of practitioners for an open and interactive discussion on how consumer trends and insights have evolved over the last 12 months, identifying key learnings for 2020 and beyond. Our speakers from Cancer Research UK and Funding Circle will discuss their experimentation programs, looking at how testing is impacting key business decisions, and how they are grappling with challenges such as setting the right success metrics, getting great ideas for new tests and communicating learnings across the business. 

Upskill Workshop

Contentsquare clients only (and for those who are nosy..):
Thirty minutes practical Tool Tips for Terrific Trading during Peak

So many ways to use the tool, so little time.. especially during peak! Join Strategy Consultant Suzanne Smulovitch, Product Specialist Jonathan Morell and Head of CX Elise Cuthbertson for a 30 mins fire session on how to make most out of the tool to ensure the site is working its hardest to trade terrifically!