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CX-CIRCLE-LOGO+TITLE
22 October 2020
13:00 - 15:30 BST
Virtual Event
Join the circus

Roll up! Roll up!
Welcome to the Ecommerce Circus.

We’ve seen it all in the last few months. From big wins to extraordinary challenges, from taming the beasts of personalisation to juggling your experimentation roadmap; ecommerce hasn’t been easy.

Our (free) virtual event is set to celebrate the finest acts of ecommerce and equip you with plenty of advice to become the ringmaster of your site.

Watch our spectacular speakers on the main stage, or visit our virtual big-top tents for curated breakout sessions and interactive workshops!
If you work in ecommerce, analytics, UX, product or optimisation, then this quite simply, is the circus for you.

Meet the speakers

Faith
faith_2
Faith Dallas
CRO Analyst
New Look
Faith
Faith Dallas
CRO Analyst
New Look

Join Faith and Elinor on the main stage as they’ll be discussing how New Look’s CRO works best when working closely with the insights team, which provides a testing roadmap closely tied to daily insights. They’ll be providing useful take-aways on the following:

  • User Generated Content to gauge conversion & engagement 
  • Saving resources with Homepage testing
  • Ensuring UX and SEO team work closely together to generate in depth digital experience analysis
Elinor
Elinor_2
Elinor Pierce
Ecommerce Discovery Optimisation Manager
New Look
Elinor
Elinor Pierce
Ecommerce Discovery Optimisation Manager
New Look

Join Elinor and Faith on the main stage as they’ll be discussing how New Look’s CRO works best when working closely with the insights team, which provides a testing roadmap closely tied to daily insights. They’ll be providing useful take-aways on the following:

  • User Generated Content to gauge conversion & engagement 
  • Saving resources with Homepage testing
  • Ensuring UX and SEO team work closely together to generate in depth digital experience analysis
Jonathan1
Jonathan1 2
Jonathan Coleman
Head of Digital
HSBC
Jonathan1
Jonathan Coleman
Head of Digital
HSBC

Based in London, Jonathan is responsible for driving digital adoption, sales and improving the customer experience for UK brands (HSBC, first direct and M&S). He heads up a team focussed on optimising the end to end customer journey – from offsite consideration through to resulting product fulfilment.

Join Jonathon & Helen from HSBC as they host a special edition of the popular Women in Ecommerce series, a platform focused on discussing issues that women face in ecommerce.

They'll discuss why it makes business sense for women and men to address the gender imbalance. HSBC have taken several steps in closing the gap: from creating job shares, to promoting flexible working and paying attention to language uses in job descriptions, this session will be jam-packed with advice that you can take back to your own organisation.
Helen_Copy
Helen_2_Copy
Helen Doyle
Head of Borrow - Digital as a channel
HSBC
Helen_Copy
Helen Doyle
Head of Borrow - Digital as a channel
HSBC

Helen works as a job share and runs a team who focus on HSBC’s borrowing products, ensuring the best possible digital experience for taking a borrowing product with HSBC and the customers’ onward engagement with that product. 

Join Helen & Jonathan from HSBC as they host a special edition of the popular Women in Ecommerce series, a platform focused on discussing issues that women face in ecommerce.

They'll discuss why it makes business sense for women and men to address the gender imbalance. HSBC have taken several steps in closing the gap: from creating job shares, to promoting flexible working and paying attention to language uses in job descriptions, this session will be jam-packed with advice that you can take back to your own organisation.
Bhav
bhav 2
Bhavik Patel
Founder
CRAP Talks
Bhav
Bhavik Patel
Founder
CRAP Talks

Bhav is the Product Analytics Lead at Gousto, a subscription based meal kit retailer who are on a mission to become UK's most loved way of eating dinner. In the past, Bhav has managed analytics and optimisation at Moo, PhotoBox, News UK and Ladbrokes. Bhav also runs London’s biggest (and best) conversion rate optimisation, analytics and product meetup called CRAP Talks.

Why conversion rate is the wrong metric for companies with sticky customers.

For many companies, sticky customers are a nice problem to have, but they make things difficult from a "conversion rate" perspective. In this session, Bhav will talk through how using conversion rates led to Ghosts at Gousto and how those pesky Ghosts resulted in higher false positives. By the end you'll know how to find out if you too are being haunted by Ghosts and what you can do to make them go away.
Elise
Elise_2
Elise Cuthbertson
Head of Customer Experience
Contentsquare
Elise
Elise Cuthbertson
Head of Customer Experience
Contentsquare

With the news that Google’s ranking will take CX into consideration from March 2021, Elise will be sharing her ultimate guide to create show-stopping CX and ensure your website is ready to take on the new google algorithm. How exactly do you define customer happiness? How do you understand the nuances of customer frustration and pinpoint what exactly fosters engagement? And how do you turn all this intelligence into an effective retention strategy and greater customer lifetime value? Elise will be discussing all of this and more!
Nuno
Nuno_2
Nuno Luz
Optimisation Manager
Tesco Mobile
Nuno
Nuno Luz
Optimisation Manager
Tesco Mobile

Nuno is the Optimisation Manager for Tesco Mobile, previously having worked at IKEA and TalkTalk. 

Join Nuno on the main stage as he takes part in the Digital Sofa Sessions; the Ask Me Anything for digital teams. Nuno has plenty of useful advice on discovering and testing on different segments for improving performance, so this session will focus on the Power of Segmentation. Be sure to get your questions ready to enter on the stage chat.
Jamie
Jamie_2
Jamie Levrant
Product Owner
John Lewis
Jamie
Jamie Levrant
Product Owner
John Lewis

Fireside Chat

How John Lewis Boosted Conversions With AI-Driven Personalisation

Join this session to hear from leading retailer John Lewis about how they leveraged the machine learning and dynamic testing capabilities of Kibo Personalisation, powered by Monetate and Certona. Using Kibo, the retailer made significant improvements across their entire shopping funnel, including chat bot and notifications.

In this session, they will explore how traditional retailers can move beyond constraints with a personalisation program, how end-to-end personalisation drives increasing results and ROI and give actionable tactics you can implement for peak season.
mark-1
Mark_2
Mark Lawson
Senior Client Success Manager
Kibo
Sindhuja
Sindhuja_2
Sindhuja Sundaravadivelu
Senior Product Manager
Funding Circle
Sindhuja
Sindhuja Sundaravadivelu
Senior Product Manager
Funding Circle

Fireside Chat with Cancer Research UK, Funding Circle and Optimizely

How to keep up with rapid changes in consumer behaviour through experimentation

Join our select group of practitioners for an open and interactive discussion on how consumer trends and insights have evolved over the last 12 months, identifying key learnings for 2020 and beyond. Our speakers from Cancer Research UK and Funding Circle will discuss their experimentation programs, looking at how testing is impacting key business decisions, and how they are grappling with challenges such as setting the right success metrics, getting great ideas for new tests and communicating learnings across the business. 
Graham
Graham_2
Graham Goodings
UX Designer
Cancer Research
Graham
Graham Goodings
UX Designer
Cancer Research

Fireside Chat with Cancer Research UK, Funding Circle and Optimizely

How to keep up with rapid changes in consumer behaviour through experimentation

Join our select group of practitioners for an open and interactive discussion on how consumer trends and insights have evolved over the last 12 months, identifying key learnings for 2020 and beyond. Our speakers from Cancer Research UK and Funding Circle will discuss their experimentation programs, looking at how testing is impacting key business decisions, and how they are grappling with challenges such as setting the right success metrics, getting great ideas for new tests and communicating learnings across the business. 
Matt_C
Matt_C_2
Matt Christie
UX / UI Designer
Contentsquare
Matt_C
Matt Christie
UX / UI Designer
Contentsquare

Matt is a UX/UI Designer at Contentsquare. With a background in graphic design and front-end development, his experience ranges from designing and shipping both web and mobile products, to improving the user experience of websites and apps, across different verticals.

UX Tips & Advice 

Join Matt as he takes you through UX tips and advice from the brands that are getting it right.
Elizabeth
Elizabeth_2
Elizabeth Gabster
Lead Value Consultant
Optimizely
Elizabeth
Elizabeth Gabster
Lead Value Consultant
Optimizely

Elizabeth comes from a background in consulting and market research, building growth strategies to help companies grow. Prior to Optimizely, Elizabeth was a Senior Consultant at Google, where she worked with Enterprise customers on their global digital strategies in marketing and product. Today she helps companies measure and quantify the value of experimentation and the impact of their work, and she researches the best practices of top performing teams to scale this knowledge to all customers.

Fireside Chat with Cancer Research UK, Funding Circle and Optimizely

How to keep up with rapid changes in consumer behaviour through experimentation

Join our select group of practitioners for an open and interactive discussion on how consumer trends and insights have evolved over the last 12 months, identifying key learnings for 2020 and beyond. Our speakers from Cancer Research UK and Funding Circle will discuss their experimentation programs, looking at how testing is impacting key business decisions, and how they are grappling with challenges such as setting the right success metrics, getting great ideas for new tests and communicating learnings across the business. 
Jil
Jill_2
Jil Maassen
Lead Strategy Consultant
Optimizely
Jil
Jil Maassen
Lead Strategy Consultant
Optimizely

With an extensive background in the startup world as well as management consulting, Jil is originally from Germany and has lived and/or worked in 16 countries. She is currently based in Amsterdam and works as a Lead Strategy Consultant with Optimizely's global client base. Through her daily work she facilitates transformation of mindsets, drives cultural shift of leadership & product teams, and encourages replacement of digital guesswork with evidence-based optimization.

Fireside Chat with Cancer Research UK, Funding Circle and Optimizely

How to keep up with rapid changes in consumer behaviour through experimentation

Join our select group of practitioners for an open and interactive discussion on how consumer trends and insights have evolved over the last 12 months, identifying key learnings for 2020 and beyond. Our speakers from Cancer Research UK and Funding Circle will discuss their experimentation programs, looking at how testing is impacting key business decisions, and how they are grappling with challenges such as setting the right success metrics, getting great ideas for new tests and communicating learnings across the business. 
Jason
Jason_2
Jason Rousel Smith
Commercial Director
Insider
Jason
Jason Rousel Smith
Commercial Director
Insider
Jason Smith is a professional/commercial /strategic Sales Director with over 20 years’ experience, having worked for some of the world’s leading companies and new start-up’s both in the UK & USA. Constantly delivering strong sustained revenue growth within diverse and highly competitive channel & direct markets.

Jason leads the UK team at Insider, helping marketers deliver personalised journeys that convert across ecommerce website, mobile website, apps, messaging channels and ad channels,

Upskill Workshop

An engaged customer is a good customer: how to maximise engagement both on and off-site
 
Do you know what percentage of your customers regularly engage with your marketing campaigns? Customer engagement can wax and wane so it's crucial to have strategies ready to grab their attention in the first place and to pull them back if engagement drops. 
 
In this workshop, find out how to:
  • Engage new visitors before their known to you
  • Convert those visitors for the first time
  • Maintain engagement for long-term customer loyalty
Johanna
Johanna_2
Johanna Alvarez
AdTech & Attribution Modeling Manager
Barcelo Hotel Group
Johanna
Johanna Alvarez
AdTech & Attribution Modeling Manager
Barcelo Hotel Group
Johanna is an experienced professional focused on data usage mainly through web analytics and attribution modelling. Currently, she leads the data team as the Web Analytics, AdTech & Attribution  Manager at Barceló Hotel Group.
 

She has been an active part in the digital transformation project of Barceló Hotel Group and believes that data fully exploited can be the biggest ally for maximizing the potential of digital marketing and to ultimately increase a company’s revenue through a deeper understanding of its users. 

3 reasons why your 'Digital Transformation' will fail 

Going through a ‘Digital Transformation’ is no simple task, to know and understand potential pitfalls which can make or break a success story is essential! 

Join Johanna Alverez from Barcelo Hotels, as she takes us through the 3 critical reasons a Digital Transformation can fail and ensure you are staying ahead of the competition. Hot Tip: It all starts with a Data Transformation.
Anissa
Anissa_2
Anissa Bégin
UX and Content Manager
Philips
Anissa
Anissa Bégin
UX and Content Manager
Philips
 The Philips Customer Journey: Activation, Revenue & Retention  
 
Great experiences impact not only how your customers feel about your brand but also your business-critical metrics. Join this session to explore 4 experiences that Philips has implemented at different stages of the user journey. 
 
Discover how Philips is using experiences to activate first-time customers, increase average order value and drive conversions.

Why attend?

Exclusive brand led
virtual event

For ecommerce and digital
teams only.

A strict no waffle policy

We get straight to the point and share actual advice you can apply to your own business.

Not just presentations

Visit our big-top virtual tent for interactive breakout sessions where you control the discussion.

Free attendance

Oh go on then, just for you!

We don’t do boring
virtual events

Fancy a drink? We’ll be sending
e-vouchers to attendees!

Agenda

Upon arrival, guests will be welcomed on the Main Stage for the start of the presentations. From 13:50, you will have two options, you can stay on the Main Stage or can explore our Big Top Tent for a selection of interactive sessions. These are in 30 minute blocks, with 2 sessions per act, so you can dip in and out. Choose wisely! 


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Previously attended

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Location

We are all about the online events now.
Join us from the comfort of your home via our immersive event platform Hopin. You can watch our speakers in the main stage area and get chatting with the speakers and other attendees in our virtual breakout sessions.

Brought to you by

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FAQ

How much is attendance?

Attendance is free for ecommerce brands who want to run away to the circus with us (sorry agencies/students/tech vendors/mum).

When will I know my place is confirmed?

If selected, you will receive a calendar placeholder within 48 hours and instructions to access our virtual event platform, Hopin.

Why should I attend?

You’ll be joined by Managers // Heads of // Directors of Ecommerce, Digital, Analytics, UX, Product and Optimisation across a variety of industries. The event is designed so you’ll come away with immediate actions to apply to your business.

What happens if I can't attend?

By registering for the event, you will receive video recordings of all presentations and sessions. If you've missed a presentation because you're at one of the interactive sessions, you will be able to rewatch it on the platform as soon as it's finished.