
The best retailers don’t just follow trends—they test their way to the top.
In this webinar, Hugo Boss, Optimizely, and Contentsquare come together to share how insight-driven experimentation helps retailers outperform industry benchmarks and drive sales.
Discover new insights from Contentsquare’s latest Retail Benchmark Report, and explore key trends shaping ecommerce in 2025. Plus, hear how Hugo Boss uses experimentation and frustration signals to optimize digital experiences and boost checkout conversions.
Watch now for insights you can put into practice—plus an inside look at how leading retailers refine their digital experiences to stay ahead.
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The latest retail benchmarks—revealing where brands are thriving and where they’re falling behind02
How Hugo Boss uses experimentation to reduce friction and increase conversions03
A/B testing best practices from Optimizely that drive measurable impact04
Real-world examples of where top brands are putting their time and money in 2025By combining the strengths of Contentsquare, Heap, and Hotjar, you get a unified approach to customer understanding. The new platform is here to transform the industry as we know it.