Webinar

Retail’s New Rulebook:
beat the benchmarks with insight-driven experimentation

The best retailers don’t just follow trends—they test their way to the top.

In this webinar, Hugo Boss, Optimizely, and Contentsquare come together to share how insight-driven experimentation helps retailers outperform industry benchmarks and drive sales.

Discover new insights from Contentsquare’s latest Retail Benchmark Report, and explore key trends shaping ecommerce in 2025. Plus, hear how Hugo Boss uses experimentation and frustration signals to optimize digital experiences and boost checkout conversions.

 

Join us for insights you can put into practice—plus an inside look at how leading retailers refine their digital experiences to stay ahead.

 

Bonus: get a sneak peek of CX Circle New York, where Hugo Boss will take the stage!

 

calendar-Oct-18-2024-01-35-19-0096-PM April 9, 2025
clock-Oct-18-2024-01-35-32-7568-PM 11am EDT / 4pm BDT

Register now!

Speakers

CSQ - PTNR - Headshot - Andrea (1)
Andrea Sunara
Head of Customer Experience Marketing
 
2024-10_Contentsquare-CSQ-Logo_Burgundy

 

CSQ - PTNR - Headshot - Aaron
Aaron Baid
Senior
Product Owner
 
Hugo Boss logo

 

CSQ - PTNR - Headshot - Mark
Mark Wakelin
Lead Value 
Consultant
 
Optimizely_Logo_Full Color_Dark_Digital-1

 

What you'll learn: 

01

The latest retail benchmarks—revealing where brands are thriving and where they’re falling behind

02

How Hugo Boss uses experimentation to reduce friction and increase conversions

03

A/B testing best practices from Optimizely that drive measurable impact

04

Real-world examples of where top brands are putting their time and money in 2025

Agenda

11:00 AM

Welcome & intros 

Meet Andrea, Aaron, and Mark—your guides to retail experimentation, AI-powered insights, and digital optimization.

11:15 AM

Exploring the retail benchmarks to beat

Get an inside look at Contentsquare’s latest retail benchmarks. See where brands are thriving, where they’re falling behind, and how data-driven leaders stay ahead.

11:30 AM

Fireside Chat: experimentation best practices with Optimizely + Hugo Boss

Hugo Boss and Optimizely reveal how top retail brands use experimentation to reduce friction, boost conversions, and outperform industry standards.

11:45 AM

Sneak peek at CX Circle New York

Sneak peek at CX Circle New York
Get an exclusive preview of what’s coming at CX Circle New York—including a special session from Hugo Boss.

Demo Review

The platform that fixes analytics

By combining the strengths of Contentsquare, Heap, and Hotjar, you get a unified approach to customer understanding. The new platform is here to transform the industry as we know it.

2ef694052f8e3cb1dd766a5cd5bc1f36