The Future of Digital Experience

There are no long introductions here. Jeroen will share what today will look like for both in-person and virtual attendees before letting our speakers do all the talking.

Vienna is responsible for enhancing the digital experience of Landal's online guests. She is working on all data-related questions and A/B testing with product owners, content specialists and the e-commerce team.

She is joining us on stage to share her valuable insights on how they achieved the Website of the Year 2022 award and their steadfast determination to uphold the title in 2023. Vienna will talk us through how Landal navigates the journey towards a flawless digital self-service and how their squad structure drives digital excellence. From prioritization to optimization, get insights into Landal's winning strategies and practical examples.

In this session, Yørn (responsible for team Blokker.nl) and Jack (CRO strategist at valantic) will present the results of a unique study in which various incentive methods were tested in the checkout process at 5 leading online stores, including Blokker.nl. Prepare to receive actionable insights tailored for e-commerce platforms, as they demonstrate how even small steps can yield substantial ecological benefits.

Join us for an inspiring presentation by Andrey Prokhorov, Ecommerce Optimization Team Lead at Asics. Discover the keys to unlocking experimentation velocity, overcoming resource limitations, and harnessing the power of Zoning Analysis. Elevate your ecommerce strategies with insights from the Asics Team Lead!

Join Odin Tribler, CTO/Group Head of Engineering at Interflora (MyFlower Group), as he unveils how the company is revolutionizing the flower gifting industry through innovation.

Odin will present the engaging Request for Change process that prioritizes and accelerates innovation, transforming how the company operates. Learn from Interflora's success in Denmark, with remarkable conversion rates, and explore how this mindset is spreading across the group.

Join our speakers in our Speaker Huddle Q&A session. This is your chance to dive in deeper, get involved and get all the answers to your burning questions.

We will be welcoming Jeroen back to the stage for key take aways and closing remarks.

Learn what the must-have content on the homepage is and which elements belong above the fold.