Coming up next:

with T-Mobile's Sr. Manager, Customer Experience Analytics, Kerry Sikora

Looking to fast-track your digital transformation this summer? Join us for six campfire sessions with digital leaders from Dell, Tile, Walmart and other leading brands, to explore common digital challenges and how best to tackle them (A/B Testing merit badge, anyone?).

Coming up next:

Troubleshooting UI: Using Customer Data to Find & Fix User Frustration

WEDNESDAY, AUGUST 26TH @ 1PM ET/10AM PT

Businesses strive to give their customers the best digital experience possible, but things don't always go to plan. Error messages, broken links, and slow page load times can frustrate users and cause your business to lose potential sales. Join Kerry Sikora from T-Mobile as she shares how businesses can distill data insights from thousands of user sessions to identify and resolve key areas of frustration and confusion.

Fill out the registration form to access recordings of our past sessions with Tile, Walmart & more.

Customer Journey Mapping: The Live Work of Solving Customers' Problems

Solve your customers' problems, they will solve yours — brands today would do well to tie their CX strategy to this adage. But when it comes to creating ideal customer journeys, the most powerful tools and the most impactful results are sometimes not that obvious. Join Vab Dwivedi, Director of Digital Customer Experiences at Dell for a discussion on how customer behavior analytics can help you elevate every part of your experience strategy — from AB testing to personalization via everything in between. Watch on demand now.

Vab Dwivedi is the Director of Digital Customer Experiences at Dell. For nearly 15 years, Vab has worked in roles across IT and sales leadership. Over the last 11 years Vab has been focused on transforming and modernizing how product teams bring value to customers. By putting the customer at the center and focusing on innovation of process, technology and operational excellence, Vab’s teams have been expanding their scale exponentially. With a focus on crafting a long-term strategy and establishing programs/processes to deliver on them and leveraging a data technology strategy that puts critical insights in the hands of experience makers, Vab and his teams have been successful in accelerating the delivery of great customer experiences.

From Digital-First to Digital-Only: Implementing a Customer-Driven Transformation

Join e.l.f. Cosmetic's VP of Digital, Ekta Chopra, for a deep-dive into the leading beauty brand's recent digital strategy and successes. From bringing the entire e.l.f. experience online to harnessing technology to expand and personalize customer touchpoints - the team at e.l.f. has put customer intelligence at the heart of business decisions, and it shows. Watch on demand now.

As VP of Digital at e.l.f., Ekta is responsible for the technology, eCommerce and direct marketing functions, with focus on architecture & design, security & compliance, building scalable digital enterprise solutions, managing the direct to consumer business and direct marketing strategies. Prior to e.l.f., she worked at The James Irvine Foundation as the head of technology where she worked with many Silicon Valley technology companies to build programs for non-profits.

Digital Journeys People Want to Go On: Tips For a Seamless Customer Experience

Join Paloma Garcia de Letona Ysita and Olivia Urriolagoitia from warehouse retailer Sam's Club (Walmart) as they discuss the ins and outs of keeping up with customer expectations in the age of on-demand retail. Fill out the form to watch the recording.

Paloma García de Letona Ysita heads the Category Management Team at Sam´s Club in Mexico City, where she is responsible for setting up promotions in the website, the arrangement of products, and creating new URLs to make a better experience for our users.

Olivia Urriolagoitia is an entrepreneur and marketer. As of today, Olivia spearheads the eCommerce Trade Marketing Team at Sam's Club in Mexico City that aims to keep it simple for their users and builds clear marketing messages and strategies that create sales consistently.

Roadmap to Digital Agility: Leveraging Customer Understanding to Build Authentic Brand Relationships

Join eCommerce guru Kathy Ando for some real talk on what it means to truly be a customer-centric brand in 2020. Find out what customer proximity means to a brand like Tile, why putting customer feelings front and center is the way to go, and what it really means to be digitally agile. Watch the recording.

A 20 year veteran in the eCommerce space, Kathy is currently the head of Growth Marketing, Direct-to-Consumer and CRM at Tile. Previously, she was the head of Direct-to-Consumer at GoPro, where she led significant growth for the company. She also held senior roles at Apple - where she built the Digital Merchandising function for the Apple online store - eBay and Gap, Inc. An advocate for fertility issue awareness, she is the founder of The Stork Project, a group supporting women and couples who need guidance on building their families through a non-traditional fashion.

Shifting your Digital Mindset Into a Customer-Centric Advantage

While your customers' needs, expectations and circumstances may change fast and often, putting those first remains the most reliable method to get customer experience right. Register for the upcoming session to discover how to: 

• Establish an information cycle between your digital properties and brick and mortar
• Draw meaningful insights from your online and offline audiences
• Drive loyalty by developing a symbiotic relationship between online and offline channels

Having joined Crocs in early 2013, Harvey was responsible for all aspects of the company’s global, consumer facing digital technology stack. This included development of all digital commerce applications and innovation and customer experience. Prior to Crocs, Harvey was the VP of Digital Technology for Finish Line.

As an accomplished leader with over a decade of experience in digital marketing, Jesse currently serves as the Chief Growth Officer of Columbia Care, one of the largest fully integrated operators in the global medical cannabis industry with licenses in 17 jurisdictions in the US and EU.

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Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

• Bullets are great
• For spelling out benefits and
• Turning visitors into leads.