ECommerce teams are feeling more pressure than ever before with annual sales goals increasing dramatically every year. But how can eCommerce leaders align everyone around the right enhancements, A/B tests, and issue fixes? How can they improve and course-correct these initiatives before it’s too late? How can they steer the business with data-driven insights?
To have a successful digital experience and increase their conversion rates, eCommerce teams need to understand every step of their customer experience to meet and exceed their customers’ needs.