Visualize Journeys
See how shoppers navigate and search products or categories
Find Checkout Issues
Use AI to spot obstacles at checkout and see how they impact sales
Drive Product Performance
Optimize merchandising, cross-sell strategy, and more
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Run better A/B Tests
Identify the best A/B test to run, and understand why any variant wins
Increase Loyalty
Understand which engagement strategies keep your shoppers coming back
In this case study, Brian Kim, Senior Director of Data Science of FIGS discusses how they're using Heap by Contentsquare and Shopify to optimize A/B testing and conversions.
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This article provides 14 actionable tips on optimizing your Shopify store to build trust with users, reduce friction during their journey, and create excitement about buying your product—ultimately boosting your conversion rates through the digital roof.
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Learn how Alo leveraged Heap by Contentsquare together with Shopify to understand how users switch between mobile and desktop during their shopper journey.
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This guide will take you through 6 actionable ways session replays can improve your ecommerce store, from finding usability issues and understanding conversion blockers to getting the most out of your surveys and ensuring your site is optimized for mobile.