For this virtual event you can expect brand-led advice on riding the new ‘digital wave’ and how to leverage this new customer shift while learning what to prioritise moving forward. You’ll be able to sit poolside with the speakers for their Q&A or head to a selection of other sessions focused on topics such as personalisation and UX Tips.

Grab your Hawaiian shirt and join us on the 12th of August!  

 ALEX CLAYTON 
Personalisation & Optimisation Manager 

Where’s the time gone?
For large organisations aligning to new habits can be tricky, let alone doing them at pace and scale and you never know if it’s going to work. There has been the need to adapt our working culture to give us the best shot of having all our customers love what they see. The next 15 mins will give you a flavour of what we’ve done to help as many people as possible across BT to become experimenting self-serving specialists to create experiences our customers want.

 JOSS WYATT 
Senior Ecommerce Product Manager 

Empathy-Driven Digital
As the move to digital has been accelerated, we ecommerce professionals have an unprecedented level of opportunity to reach customers online. But as we’re challenged to redefine face-to-face and in-person, it’s more important than ever to make sure virtual doesn’t mean less human.

SIMON ELSWORTH 
Senior Experimentation Manager

Surfs Up - What we learned testing through choppy waters
Simon will dive into how to put experimentation at the heart of your business (and lessons learned along the way). He will discuss how he and his team are getting to know their rapidly evolving customer base and how best to serve them online. Simon will also discuss the importance of testing, and how he and his team are looking to both leverage and validate these learnings going forwards.

Sit poolside with the speakers.
Your chance to mingle with the speakers and continue asking them your questions.

Personalisation
We will take you through easy data points you can collect to create a
better experience online, personalised to your customers desires.

Inspiration session
UX tips and advice from the brands
that are getting it right.

Internal Obstacles  
Influencing without authority to become
a more data-driven organisation

Experimentation 101
Exploring the different types of experiments
through the Product Life Cycle

We’re all about the online events now. So join us from the comfort of your home as we use our immersive platform, Hopin. Watch the speakers on a virtual main stage, meet other brands face-to-face in our virtual breakout rooms, and we'll even supply you with vouchers to stock up on summer cocktails.

How much is attendance?

Attendance is free for ecommerce brands only (sorry agencies/students/tech vendors/mum).

Why should I attend?

You’ll be joined by Managers // Heads of // Directors of Ecommerce, Digital, Analytics, UX, Product and Optimisation across
a variety of industries. The event is designed so you’ll come away with immediate actions to apply to your business.

When will I know my place is confirmed?

If selected, you will receive a calendar placeholder within 24 hours.