Beat the Benchmark: How to achieve best-in-class digital experiences

Our Digital Experience Benchmark Report is hot off the press and Jenna will delve into the key insights from the past year.  It’s no secret that the global economic situation hasn’t all been sunshine and roses, and this is reflected in the stats; businesses saw traffic, consumption and conversion declining and costs per visit rising in 2023. 

However, it’s not all bad - this downturn provides an opportunity for brands who are providing best-in-class digital experiences to blow their competition out of the water. Jenna will cover how brands can use these insights to their advantage, in order to beat the benchmark. 

In most industries, digital experiences are about selling the sizzle: getting people excited, interacting, and engaging with your products until they hit the checkout. But in insurance, the steaks are high (see what we did there?). Helen and Damian will dive into how, at Admiral, they sell the steak, not the sizzle, to deliver good customer outcomes:

• What it means to create experiences that drive good outcomes (and not bad ones like cancellations or returns)
• The tools and tactics you need under your belt to be outcome-focused, like NPS, experimentation and user testing
• Examples of effective and compliant experiences (that might be counter-intuitive)
  
  
  

A lot of brands can claim to be predictive, proactive or reactive - but how many can say they’re actively orchestrating all three? Spoiler: it’s Sky. Priyesh will take us through how balancing this trifecta of ingredients is the recipe for a perfect end-to-end customer experience, enabling you to:

• Shift to an outcome led mindset, rather than getting bogged down in the output
• Build a culture where your team is excited to support your vision, leading to great experiences for both customers and employees.
• Bring it all to reality; Rapid discovery and design, create meaningful customer outcomes and accelerate business objectives. 

This is your chance to ask our speakers anything you'd like to know. Remember, there is no such thing as a "dumb question" so we encourage you to get curious and get involved.