Champagne Breakfast 

Creating Digital Experiences That Count: Maximising ROI at every stage of the customer journey

eva_calendar-outlinem Wednesday, February 22nd
eva_clock-outlinem 9:00AM - 12:30PM AEST
eva_location-outlinem Ace Hotel Sydney, Surry Hills

Hear from: 

Group 4 (1)

 

In partnership with:

Group 2-Jan-23-2023-05-38-38-7070-AM

Scroll down for the good stuff 👇

Watch on-demand now

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In 2023, it's all about spending smarter, converting faster and operating leaner. 

The pressure is on to maximise ROI - budgets may be tightening, but the expectation to deliver a winning digital customer experience continues to grow. Brands must create digital experiences that drive revenue, facilitate engagement and provide a seamless customer experience. 

 

Learn how King Living, Hello Molly & University of Adelaide enhanced their ability to understand digital behaviours better and discover how digital experience analytics (DXA) can help you compete and thrive in an increasingly competitive market, while demonstrating ROI with minimal risk.

 

 

Your speakers

Pete-King-Living

 

Petar Konakov

UX/UI Lead

king-1

 

Zarni-Hello Molly

 

Zarni Maung

Product Design Lead

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Emily-UofA

 

Emily Primavera

Head of Digital Marketing

University-of-Adelaide-white-logo

 

Albert-Contentsquare

 

Albert Nel

SVP - Asia Pacific & Japan

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Julia-Ab-Tasty

 

Julia Simon

Managing Director

AB-tasty-White

 

The Agenda

9:00

🥐 Arrival breakfast and networking

9:30
CS+AB-1
Champagne Breakfast Kick Off with Contentsquare and AB Tasty
9:45
king logo - black
Developing strategies to maximise your ecommerce conversion rate
Pete-King-Living

Petar Konakov

UX/UI Lead

King Living

Developing strategies to increase your eCommerce conversion rate

  • Understanding the main reason for why eCommerce customers don’t convert
  • Identifying weaknesses across your systems and platforms and developing a strategy to increase your eCommerce conversion
  • Re-engaging your abandoned cart and checkout customers
10:05
q_vjw2hh5EWN9xIE54m0cTR_8HZ4fEdLrLAnpbEKnwg=

The ROI of Experimentation and CRO, beyond the revenue impact

Zarni-Hello Molly

Zarni Maung

Product Design Lead 

Topic: The ROI of experimentation & CRO beyond the revenue impact
  • Mistakes to avoid when implementing experimentation and CRO strategies
  • On-site testing examples that went to plan (and those that didn't)
  • How experimentation and CRO help you to make better CX decisions 
10:25

🧘 Stretch and refreshment break

10:45
UoA_logo_col_horz_transparent

Measuring the ROI of digital journeys with longer nurture cycles

Emily-UofA
Emily Primavera
Head of Digital Marketing

Topic: Measuring the ROI of digital journeys with longer nurture cycles

  • Who is your customer and how do you know how to impact their decisions
  • The importance of sharing and communicating results no matter how small
  • Showing value and ROI that extends over and above the usual sense
  • Cultivating the value in your team, culture and partners
11:05

Panel Q&A with King Living, Hello Molly & more

This is your chance to ask our speakers anything you'd like to know. Remember, there is no such thing as a "dumb question" so we encourage you to get curious and get involved. 
11:30

Champagne Networking 🥂

Stick around for champagne networking (plus non-alcoholic drinks) to debrief on the talks, meet like-minded people in the industry and, if you'd like, see a demo of Contentsquare and AB Tasty. 

12:30

Event end

Demo video

More. Human. Analytics.

Contentsquare’s leading digital experience analytics cloud helps 750+ global brands understand hidden customer behaviors, and use those insights to drive more successful experiences. Watch the 1-minute product overview.