Beat the Benchmark:
Level-up your Digital Experience for 2023

The Devil is in the Detail - practical advice on how to beat the economic crisis

The economic climate is a tough one for retailers right now. Teams are expected to innovate, optimise and impact the bottom line with limited resources. So it’s time to go back to basics:

• ABT – always be testing: how to organize your CRO team; the talent, tools and examples of some of the tests we have conducted to drive incremental changes that lead to the big bucks.
• Bigging up reviews: nailing your timing, topping comparison websites and innovating with ChatGPT.
• Don’t be a servant, be a COACH:  How to be a good change leader in these tough times and drive true agility in your team

Driving Transformation and a Growth Mindset 

Despite the unfavourable macroeconomic environment, the UK’s favourite sustainable womenswear fashion brand Nobody’s Child is thriving - growing its customer database by 133% and online revenue by 167% in the last year alone. 

During his session, Chris will take you through the approach and mindset that is driving this Ecommerce growth, so that you can do the same. No secrets, just actionable concepts and advice you can steal yourself to beat the benchmark. 

This session will feature:

• Keeping up and exceeding customer needs
• Cultivating a growth culture and mindset
• …plus, concepts and ideas to steal yourself to beat that benchmark! 

How to make mobile-first a reality

Year on year the mobile migration rolls on, with mobile continuing to take share from desktop. But mobile users are still less likely to convert than desktop users. Mobile-first needs to be your organizing principle, whether you’re designing internal processes, optimizing experiences, or, even overhauling the overall expectations for your digital KPIs.

Meri will show you how to truly be mobile-first, with advice from her time at Monzo (the mobile-only app) and her current stint at Pleo.