![journey-analysis journey-analysis](https://go.contentsquare.com/hubfs/journey-analysis.png)
Key Takeaways:
- Your website needs to perform better than your best sales representative and your competition.
- Focusing on the digital experience can help you convert more visitors across the buyer journey, increase your Mar-tech stack ROI, build pipeline and increase revenue.
- Prioritizing the user’s experience and using digital experience analytics help your long-term strategy and goals as a digital team