Retention rate -4.30%
App downloads 76B+
Mobile traffic 69.7%
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15 Best Practices to take your app from subpar to five-star 

In the first half of 2023, the app market saw a record $67.5B in consumer spend and 76.8 billion downloads1...but only a tiny percentage of them succeed. Read our guide to elevate your app experiences, generate more revenue, and increase customer retention & satisfaction.

 

Learn the 15 best practices for optimizing your app experience from start (onboarding) to finish (conversion) and back again (engagement and retention).

 

1 data.ai: State of App Revenue 2023

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Inside the guide

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With examples taken from top brands including Duolingo, Uber Eats and Etsy, our guide features over 15+ user experience best practices for your app experiences that will help you:

 

Nail your mobile app onboarding experience to encourage retention over deletion
Ensure your home, product and category pages are mobile optimized for engagement and conversion
Fix user frustration (including app crashes) throughout your user journey

Learn 4 strategies on how to achieve
a 5-star app experience

1

Onboarding

72% of respondents to a survey said that completing all onboarding  steps in less than a minute was important in their decision to keep using an app. Learn the necessary components to app onboarding & how to sell its benefits.

2

Damage limitation

Learn why crashes are customer  retention kryptonite and the 3 ways digital experience monitoring can help.

3

Engagement

Improving your app’s engagement rate will both grow your user base and grow the loyalty and lifetime value (LTV) of the users who make up that base. Learn the top 5 app engagement strategies including gamification and the notification sweet-spot.

4

Conversion

The average retention rate for Apple App Store apps is just 4.3%. Your new mission: Make every customer a convert. Learn 5 ways to optimize conversions across your homepage, navigation menus, PLPs and check-out.

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Next time you check out the Google Play Store or Apple App Store ensure your app has ravings reviews. These 15 tips will help.

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Optimize mobile app experiences

CS Apps offers a comprehensive solution, making it easy to visualize and understand the experiences of mobile app users. Armed with in-depth mobile insights, teams are able to optimize for engagement, uncover errors, and implement quick improvements to achieve that 5-star app feeling.

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