As the economy tightens and people look carefully at their purchasing behaviour, the experience that you give them is an important part of keeping your customer’s hearts and minds. Companies that deliver stellar customer experiences - that put the customer first, avoid frustration, build trust, and thrill them every time - faithfully bring their users back time and time again.
In this talk, Albert will share how brands can turn this uncertainty into opportunity by focusing on:
With rich, behavioural data at their fingertips, the R.M.Williams team can understand their customer journeys over time and discover the trends that are impacting their bottom line.
In this session, Quaetapo will take us through an interactive talk, showcasing the rigorous analysis the team do on a weekly basis to continuously improve the digital customer experience. He’ll cover:
Future proofing customer loyalty to your brand lies in executing a strategy focused on relevance, connection, commercial excellence, sustainability and purpose. Macroeconomic conditions in Australia and across the globe, along with transparency empowering the consumer today is driving fewer retailers in nearly every category.
Marcella Larsen, a global Salesforce Retail Industry Advisor, focused on ANZ will share real life examples of where innovative brands are starting today to address the increasingly complex and distributed demands of customers— from more channels to more partners to rising expectations.
She will share insights from the Salesforce state of Commerce report which highlights the importance of actionable data for:
With the world increasingly becoming more digital, we risk losing the human touch. Sam will share how his team are creating a lasting impact by delivering experiences that are more human and why this is so important to prioritise now.
He'll share Suncorp's approach backed up by examples, and how you can apply this to your own digital strategy, covering:
With the disruption of streaming platforms like Netflix, Binge & Stan, Foxtel has learned how to do more with less and enabled their whole digital team to run and analyse tests.
In this session, Hunter will share how to crack the testing code to improve the online experience, covering:
As digital adoption continues to surge, it’s never been more important to put your customers at the heart of your digital decision making. Digital first brands have Experience Management embedded into the operations and DNA of their organisations, and are creating value for their customers at scale.
Join Carsales for an engaging, thought-provoking discussion on designing and improving breakthrough digital experiences for your customers. Learn how to harness customer insights to drive increased conversion rates and optimize customer journeys across channels. Through a collection of engaging, real-life examples you’ll learn how businesses can meet changing customer expectations to deliver seamless digital experiences their customers demand.
What you’ll take away from this session:
Have a question for our main stage speakers? Now's your chance to ask RM Williams, Suncorp, Telstra, Salesforce & Foxtel about their talks, their digital strategy and anything else you want to know.
Come curious, and remember there is no such thing as a stupid question.
The secret to Deputy’s scalability and growth to become one of Australia’s biggest startups–it’s founders’ early adoption of the product-led growth philosophy. The future of growth belongs to products that win the hearts of users by demonstrating real value. To create products that users love, companies will have to deeply understand customer needs and user behaviours, constantly iterating the product experience to better convert, engage and retain them.
In this fireside chat, join Deepesh Banerji, Chief Product Officer at Deputy, and Eka Arora, Account Executive at Mixpanel, to learn more about the frameworks and analytics strategy behind Deputy’s product-led growth.
Almost everyone at some point in their life has suffered from imposter syndrome. Whether you're currently struggling with it or know someone who is, join our panellists to learn how you can channel your inner Elle Woods to beat it.
From feeling like a fake and discounting success to just straight-up anxiety, imposter syndrome manifests in silence. Lucy, Brogan & more will be sharing their own experiences and go-to advice on overcoming imposter syndrome, as well as discussing how we can open up the conversation in the workplace.
This is an unfiltered, informal session where we encourage all genders to get involved in the discussion & ask questions live to our panellists.
“Very insightful, great presentations, very engaging & very much worth your time” ⭐️⭐️⭐️⭐️⭐️
“The best way to see what others are doing & what the trends are as well as where the industry is going at the moment.” ⭐️⭐️⭐️⭐️⭐️
“There's a super inclusive culture, strong panellists- plus great food and drink - 10/10.” ⭐️⭐️⭐️⭐️⭐️
"You should 100% come along. Contentsquare aside, you get a lot out of communicating with people in the field & engage in conversations about CRO, optimisation, personalisation & what the future looks like for it in the next 3-5 years- And have an aperol while you're at it!" ⭐️⭐️⭐️⭐️⭐️
"A great showcase of practical use cases and inspiration to improve customer experiences- Great stuff to take back to the office!" ⭐️⭐️⭐️⭐️⭐️
For our in-person guests, walk the red carpet at Establishment, Level 1 (Sydney CBD) for a day of rubbing shoulders with fellow industry A-listers, a breakfast spread fit for the stars, a delicious lunch and bottomless champagne at the Gala Afterparty (plus a few surprises!).
Or join us virtually via Hopin from the comfort of your own home.
Attendance is free for all digital teams from online brands (sorry agencies and vendors).
If capacity permits we are open to you inviting your team (max 4 people per brand). Please email firstname.lastname@example.org if you'd like to bring more people from your team or they can register on this page.
To upgrade to an in-person ticket, please reach out to email@example.com and she'll make sure you're on the in-person guest list.
Yes, the Establishment is wheelchair accessible. There are two lifts between each level where the event is happening.