The DX Gala
Creating Oscar-worthy digital experiences
The lineup
Your star speakers
What's on at the DX Gala
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- Why brands need to prioritise their customer’s digital experience
- How digital experience analytics will help you gain competitive advantage and differentiate your brand
- How teams can truly work together to drive conversion and revenue
- How to future-proof your business despite the looming recession
- What are some common blunders that might be costing your business revenue and how to fix them
With rich, behavioural data at their fingertips, the R.M.Williams team can understand their customer journeys over time and discover the trends that are impacting their bottom line.
In this session, Quaetapo will take us through an interactive talk, showcasing the rigorous analysis the team do on a weekly basis to continuously improve the digital customer experience. He’ll cover:
- How the team collaborates and connects data to design and optimise the website
- Trends they’ve seen by integrating Contentsquare, Google Analytics and Salesforce
- How this has informed simple design changes to have a significant impact on conversion rates
Marcella Larsen, a global Salesforce Retail Industry Advisor, focused on ANZ, will share Salesforce top 5 predictions from the latest State of Ecommerce report to help prepare retailers for the holiday shopping season.
With the world increasingly becoming more digital, we risk losing the human touch. Sam will share how his team are creating a lasting impact by delivering experiences that are more human and why this is so important to prioritise now.
He'll share Suncorp's approach backed up by examples, and how you can apply this to your own digital strategy, covering:
- Personalisation
- Empathy
- Trust and transparency
With the disruption of streaming platforms like Netflix, Binge & Stan, Foxtel has learned how to do more with less and enabled their whole digital team to run and analyse tests.
In this session, Hunter will share:
- Foxtel's challenges with hiring skill specialists and how we overcome them
- Our approach to personalisation with the gap analysis
- An on-site personalisation example and what we learned
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- How to get buy-in from your exec teams
- Advice to up-skill your team with training
- How to run digital accessibility at scale
- Demystify common misconceptions
- Simple tips and tricks (including useful tools) that any team can apply now on your website or app
As digital adoption continues to surge, it’s never been more important to put your customers at the heart of your digital decision making. Digital first brands have Experience Management embedded into the operations and DNA of their organisations, and are creating value for their customers at scale.
Join Carsales for an engaging, thought-provoking discussion on designing and improving breakthrough digital experiences for your customers. Learn how to harness customer insights to drive increased conversion rates and optimize customer journeys across channels. Through a collection of engaging, real-life examples you’ll learn how businesses can meet changing customer expectations to deliver seamless digital experiences their customers demand.
What you’ll take away from this session:
- Moving beyond surveys, the future of customer engagement on digital channels
- The latest trends and behaviours driving customer expectations on digital channels
- How to identify gaps and opportunities to improve your Customer Experience programs
- Hear from key brands on how to leverage digital to take your CX program to the next level
- How to transform feedback into action
- Practical tips for delivering great experiences at scale
- A chance to ask your questions and get involved
The secret to Deputy’s scalability and growth to become one of Australia’s biggest startups–it’s founders’ early adoption of the product-led growth philosophy. The future of growth belongs to products that win the hearts of users by demonstrating real value. To create products that users love, companies will have to deeply understand customer needs and user behaviours, constantly iterating the product experience to better convert, engage and retain them.
In this fireside chat, join Deepesh Banerji, Chief Product Officer at Deputy, and Eka Arora, Account Executive at Mixpanel, to learn more about the frameworks and analytics strategy behind Deputy’s product-led growth.
Have a question for our main stage speakers? Now's your chance to ask RM Williams, Suncorp, Telstra, Salesforce & Foxtel about their talks, their digital strategy and anything else you want to know.
Come curious, and remember there is no such thing as a stupid question.
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Almost everyone at some point in their life has suffered from imposter syndrome. Whether you're currently struggling with it or know someone who is, join our panellists to learn how you can channel your inner Elle Woods to beat it.
From feeling like a fake and discounting success to just straight-up anxiety, imposter syndrome manifests in silence. Lucy, Brogan & more will be sharing their own experiences and go-to advice on overcoming imposter syndrome, as well as discussing how we can open up the conversation in the workplace.
This is an unfiltered, informal session where we encourage all genders to get involved in the discussion & ask questions live to our panellists.
5-star Reviews
“Very insightful, great presentations, very engaging & very much worth your time” ⭐️⭐️⭐️⭐️⭐️
“The best way to see what others are doing & what the trends are as well as where the industry is going at the moment.” ⭐️⭐️⭐️⭐️⭐️
“There's a super inclusive culture, strong panellists- plus great food and drink - 10/10.” ⭐️⭐️⭐️⭐️⭐️
"You should 100% come along. Contentsquare aside, you get a lot out of communicating with people in the field & engage in conversations about CRO, optimisation, personalisation & what the future looks like for it in the next 3-5 years- And have an aperol while you're at it!" ⭐️⭐️⭐️⭐️⭐️
"A great showcase of practical use cases and inspiration to improve customer experiences- Great stuff to take back to the office!" ⭐️⭐️⭐️⭐️⭐️
The DX Gala Location
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