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4 Common Customer Frustrations and How to Fix Them with Behavioral Insights

Your guide to building friction-free digital experiences

There are a whole bunch of reasons why a customer might leave your site – they were confused, they couldn’t find what they need, your pages were loading too slowly, their coupon code wouldn’t work, or maybe they just got distracted. But how can you learn exactly what’s giving your customers pause and how can you build immersive experiences that are friction-free from start to finish?

In this use case, see how four Contentsquare customers used our on-site behavioral insights and powerful tools like Zone-Based Heatmaps, Customer Journey Analysis, User Session Replay, and more to tackle:

  • Unclear On-site Requirements 
  • Confusing Site Language
  • Unmet Customer Expectations
  • Difficult to Find Information