Welcome & Benchmarks Overview

Join Niya Noneva as she introduces the key insights from the benchmark report and sets the stage for an engaging discussion on cost optimization, content strategies, UX, conversions, and retention.

Topic 1: Why the Cost of Visit is Rising – And What You Can Do About It

In this session, Niya Noneva will dive into the rising cost of visits in 2025, share real-world APAC customer success stories, and discuss strategies to optimize ROAS. Ghandhi Nader from AWS will weigh in with insights on maximizing returns despite the increasing cost.

Topic 2: How to Re-Engage and Retain New Visitors

Niya Noneva and Ghandhi Nader will explore how brands can combat the decline in content consumption, especially for first-time visitors. Through customer stories, they’ll share proven engagement strategies that keep visitors coming back.

Topic 3: Reducing UX Pain Points to Boost Engagement

Hear from Niya Noneva and Ghandhi Nader as they discuss the importance of addressing UX frustration and tips on how to spot and reduce digital frustration in the APAC region. 

Topic 4: Strategies to Drive Higher Conversions in a Challenging Landscape

Niya Noneva and Ghandhi Nader will uncover the key pressures in the customer journey that impact conversion rates and share success stories of how brands have tackled conversion challenges.

Topic 5: Building Long-Term Loyalty from the First Visit

Discover how retention doesn’t begin after the first purchase but starts before the visitor leaves your site. Niya Noneva and Ghandhi Nader will discuss experience strategies to build long-term loyalty and share successful customer stories that turned first-time visitors into repeat customers.

Q&A

Wrap up the session with a live Q&A, where Niya Noneva and Ghandhi Nader will address your questions and provide further insights into optimizing cost, content, UX, conversions, and retention strategies.