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2023 B2B Digital Experience Benchmark

Make every visit count this year with our user experience report

B2B sites with highly engaged visitors and fast loading pages see fewer bounces, more content consumption and better outcomes. Measure what matters most to your visitors to optimize your experiences for higher engagement, customer satisfaction, growth and ROI.

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6.4 billion

Page views


2.4 billion











Software & Manufacturing

Preview of the B2B customer experience metrics inside

Almost one third of B2B visitors felt frustration

30.2% of B2B site sessions were impacted by frustration in 2022. Manufacturing sites provoked even more frustration (37.5%). Slow page loads were the leading cause of frustration, slamming the brakes on 18% of sessions.




Bounce rates were sky high (particularly in Software)

With frustration common and attention spans dwindling, bounce rates for B2B held steady (and high) at 61.1%. They were particularly high in Software, rising +3.4% to an astonishing 70.8%.

Sites that loaded faster saw fewer bounces

When it comes to load times, every millisecond counts. B2B sites that took less than a second to load had an average bounce rate of 58.8%. Sites that took longer than a second had an average bounce rate of 64.3%.


Sites with the most active visitors saw fewer bounces—and deeper sessions

Activity measures how much visitors are interacting with content (with scrolls, swipes, clicks, hovers and typing)—and B2B sites that generated higher activity from their visitors saw lower bounce rates and deeper sessions.

Desktop drove most traffic, but mobile brought in more new visitors

Desktop traffic accounted for 64.3% of traffic to B2B sites last year—but it’s a dwindling majority, down from 69.1% the previous year.

What’s more, mobile web traffic drove 31.9% of new visits to software sites (up +14.3% from 2021) and 61.3% of new visits to manufacturing sites. 


What’s inside the B2B Digital Experience Benchmark?

The 2023 B2B Digital Experience Benchmark explores the user experience on B2B sites from end-to-end, helping you pin-point opportunities to improve your buyer’s journey, delight more customers and see real growth.


Measure the whole buyer’s journey

It’s what’s inside the buyer journey that really counts. Our report includes everything digital teams need to know about and invest in—not just traffic, bounces and outcomes.


Who is this for?

From executives and decision makers to team leads and CX pros—anybody at a B2B business who needs strategic insights into how best to optimize digital journeys for efficiency, customer satisfaction and growth.


Learn from the leaders

Get insights into improving your CX from top brands and B2B industry leaders.


See how your digital experiences stack up.

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Discover how Contentsquare’s leading digital experience analytics platform helps over 1000 global brands grow revenue with exceptional digital customer experiences.

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