BACK TO SCHOOL REPORT
IS YOUR E-COMMERCE STRATEGY IN PLACE?
The back-to-school period marks the second-biggest shopping season of the year, with 54 million students enrolled in grades K-12. Couple this figure with the fact that many parents plan to do their new school year shopping digitally, online retailers have a large pool of potential customers.
With a granular understanding of how parents and students browse and shop for back-to-school supplies, brands can deliver the experiences consumers are looking for, and make the most of this top retail event.