BACK TO SCHOOL REPORT

IS YOUR E-COMMERCE STRATEGY IN PLACE?

The back-to-school period marks the second-biggest shopping season of the year, with 54 million students enrolled in grades K-12. Couple this figure with the fact that many parents  plan to do their new school year shopping digitally, online retailers have a large pool of potential customers.

With a granular understanding of how parents and students browse and shop for back-to-school supplies, brands can deliver the experiences consumers are looking for, and make the most of this top retail event. 

 

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SUMMARY

Our Back-to-School Report for 2019 will divulge:

  • Insights on how shoppers navigate sites for back-to-school products
  • Statistics on average large and small-scale back-to-school expenditures
  • Granular intelligence on customer behavior trends and patterns
  • Data-based tips on how to improve your UX for more conversions during your back-to-school campaign

OUR ANALYSIS  

 

Data driven understanding of user engagement is the first step to designing a personalized shopping experience.  We analyzed over 439 million pages, 567 million clicks and 69 million visitor sessions of early-bird shoppers. Starting from June 1st - July 1st, comparing insights from 2018 as well.
   

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