This month on The Square│Telling stories through data│Mobile = 58% of traffic │The Digital CX Festival
Hey, Friend you CX champion 👋
Here’s an obvious fact for ya 👀 : The key to creating more human online experiences is understanding what makes your customers happy (...but you already knew that 🤓).
Thing is, 76% of marketers say they can't accurately measure whether their digital customers are happy or not. And that's no bueno, when 85% of consumers say that shopping online doesn't make them happy.
So, we wrangled the latest and greatest content (well, we like to think so 😀) to help you build a human-first, data-driven strategy. From 2022 digital benchmark data to a Glastonbury-inspired CX festival, you're in for a treat…
Other (fun) stuff in this edition:
✍️ Telling stories through data
✍️ Mobile = 58% of traffic (+ more benchmark data)
✍️ The Digital CX Festival
➕ Advice for your rebranding project
🔥 WHAT'S HOT
DATA, STORYTELLING & HYBRID EVENTS
Who doesn't love a good list? So, here's a list of content you don't want to miss this month:
✔️ (Data) sharing is caring: Data is the new gold, but why aren’t retailers sharing this pot of gold with other brands? Find out why retailers and brands should be sharing behavioural data to get deeper and more meaningful insights on product and sales performance.
✔️ Tell stories through data: Everyone loooves to say data drives every single decision, strategy, and tactical implementation. But most marketers don’t know how or where to find meaningful data (let alone bring it to life in a way that tells stories!). Someone who is really good at this is Thierry Ngutegure 👉 Watch his talk on The Marketing Meetup.
✔️ Events are back with a bang! Whether in-person, online, or hybrid, creating an experience that stands out from the crowd isn’t easy. Event Marketing Manager, Hanah Tyler spills the beans on how to host a top-notch event (scroll down to see her biggest UX pet peeve &sign upfor our Digital CX Festival)
💯 STATS OF THE MONTH
MOBILE = 58% OF TRAFFIC
The verdict is in! We crunched the numbers to bring you oodles of industry insights. Take a sneak peek at the 2022 Digital Experience Benchmark stats👇
📱We are living in a mobile-first world 58% of all online visits come from smartphones. Mobile is the device of choice for many of us, but users still love to browse on desktop with 39% of traffic coming from desktop computers.
🎈Conversion rates are on the up Conversions across all industries have jumped from 1.8% in 2020 to 2.3% in 2021—a 28% increase! And get this: conversion rates are 100% higher on desktop, showing that brands must optimize for both mobile and desktop experiences!
🚀 Customer expectations are sky-high Average bounce rates increased from 47% in 2020 to 50% in 2021 (First impressions really do matter). Pair this with a 328% increase in page views during sessions where a conversion took place and it's safe to say that customer expectations are high.
To blow your competition out of the water, download your copy and get ALL the juicy data👇
👀 WHAT'S NEW? CX CIRCLE MEETS GLASTONBURY FESTIVAL
Glastonbury Festival eat ya heart out, CX Circle is here 🎪 with glitter face paint, glow sticks, and a closing party so sassy Elton John would write a song about it 🎉
You'll see HSBC, Direct Line Group, Class Pass, Office and other CX superstars across four different stages. From digital transformation and customer journeys to inspiring stories and plenty of bold CX advice, you'll get the works.
Pack your bucket hats and rock up to The Brewery for plenty of street food, cocktails, and the official closing party or tune in virtually — you'll receive a digital voucher to order your fave takeaway. Pizza in the morning? 🍕 We won't judge.
Get your pass to the business festival of the year👇
Rebranding 101: Advice from a Global Brand Director
Rebranding is no walk in the park. If you're in the process right now or planning to start, we feel ya...So, having just launched the new Contentsquare brand, we sat down with our Global Director of Brand, Fanny Pourcenoux to get her advice on rebranding (to make sure it's sh** hot 🔥):
✍️ What should you take into account when rebranding?
You need to understand your market. You can't start your rebranding project without knowing your competition and potential opportunities, and the external perception of your brand - how it's perceived/recognized by your prospects and the general public. That's why conducting qualitative research is essential. ...
✍️ What are the main objectives of a rebranding project?
Your objectives will be specific to your business and your approach, but in most cases, rebranding serves to bring the brand back in line with your target audience and market. The purpose of a rebrand is usually to evolve and align a company's branding with its business and recruitment objectives. ...
✍️ How to monitor the performance?
It’s essential to combine qualitative and quantitative metrics. You can monitor quantitative metrics through the new traffic and interactions on your site, your social networks and your analytics tools. I’d also suggest AB testing some versions in order to launch the best performing one. But don't forget to conduct qualitative studies with your prospects, customers, partners and investors to measure the results and get VoC insights.
Hannah heads up the event marketing team at Contentsquare UK. Having spent a fair few years running events and having a passion for marketing, she’s combined the two into the ultimate super role 🦹🏻♀️ She’s also our Sunday roast connoisseur and knows all the best spots in London!
🔥 And now for our rapid-fire round questions...
Biggest UX pet peeve: Slow load time (I have no patience) Most used app: Klarna 💰 Top marketing hack: If sales aren’t bought in, don’t bother. Best WFH tip: Go for a walk once a day. Biggest event fail: An event with no afterparty... Fave podcast: That Feeling When by Stef Sword-Williams, Poonam Dhuffer and Daisy Morris Top tune: Currently, it’s Ultimatum - Disclosure Best Sunday roast: Mine 😉
🏁 BONUS CONTENT YOUR SPOTIFY PLAYLIST
Because we looooove music, we've created our The Square Spotify playlist just for you. This month, Hannah has added her top ten tunes to the list. So, hit the play button to listen to our best beats 🎵🎶
