The UX Revolution: How analytics are powering a revolution in customer understanding
This report, in partnership with The Drum, showcases how UX is a central component to increasing sales by using a new breed of analytics to gain a deeper understanding of how and why customers are interacting with your digital platforms. Read on to discover the ecommerce industry's dirty little secret and how to answer the question that’s been plaguing ecommerce teams.
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Contributors include:
- Amy Parnell, Senior Designer, User Experience, Linkedin
- Dan Baird, Design and UX Lead, Hotels.com
- Xavier Perret, Chief Digital Officer (B2B), Orange
- Charles Daumas, head of eCommerce, Rail Europe
- Alex Francis, founder, Loveholidays.com
- Martin Francis, chief commercial officer, WoolOvers
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