The UX Revolution: How analytics are powering a revolution in customer understanding
This report, in partnership with The Drum, showcases how UX is a central component to increasing sales by using a new breed of analytics to gain a deeper understanding of how and why customers are interacting with your digital platforms. Read on to discover the ecommerce industry's dirty little secret and how to answer the question that’s been plaguing ecommerce teams.
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Contributors include:
- Isabelle Baas, managing partner – digital, Starcom
- Dan Baird, design and UX lead, Hotels.com
- Jennie Blythe, head of ecommerce and customer service, Whistles
- Charles Daumas, head of ecommerce, Rail Europe
- Lee Faetz, ecommerce director, Wickes
- Paul Featherstone, group head of website and ecommerce, Benenden
- Alex Francis, founder, Loveholidays.com
- Martin Francis, chief commercial officer, WoolOvers
- Amy Parnell, senior designer, user experience, LinkedIn
- Xavier Perret, chief digital officer (B2B), Orange
- Conor Ward, head of UX and design, British Gas
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