GENERATION Z: THE COMING OF (SHOPPING) AGE

A practical guide on how to attract and engage the new generation of consumers

This eBook goes over the best way to woo the first generation of tech natives, and meet their scrupulous expectations

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Actionable insights:

  • How to capture their limited attention
  • How to safekeep their priority on privacy
  • How to offer an authentic, immersive, digital experience

Fill in your details to get the free guide

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ABOUT CONTENTSQUARE

ContentSquare is a user experience (UX) analytics and optimization platform that helps businesses understand how and why users are interacting with their app, mobile and web sites. We compute billions of touch and mouse movements, and transform this knowledge into profitable actions that increase engagement, reduce operational costs and maximize conversion rates.

Using behavioral data, artificial intelligence and big data to provide automatic recommendations, ContentSquare empowers every member of the digital team to easily measure the impact of their actions, and make fast and productive data-driven decisions to optimize the customer journey.

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“Less frustration, more pleasure — that is the key to effectiveness.”

Anne Lesueur, International e-commerce and media director at L’Occitane en Provence

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